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Ad-supported Music Services Making a Business Out of Free Music
Generator Research Limited, Aug 2006, Pages: 10
Several different music download services have been announced over the last few months where users do not pay by handing over hard cash, but by agreeing to view ads.
The idea is simple enough: money paid by advertisers to place ads is shared between the music service provider and the rights holders, hopefully in a way that allows the service provider to make a profit.
The key question is whether these new services represent the start of a sustainable trend or, alternatively, whether they might just fizzle out, perhaps having failed to gain critical mass.
Featuring contributions from executives at SpiralFrog and Qtrax as well as other professionals who are at the forefront of the emerging mobile advertising industry, this report summarises the state of the art in thinking about how advertising can be used to finance the provision of free music.
The report begins by explaining the very latest trends and product concepts in new media advertising where hundreds of millions of dollars are being redeployed from traditional media to new, digital channels.
Next, the envisaged operation of ad-supported music services is explained in detail by reviewing the user experience and underlying business models.
The report then concludes by explaining where ad-supported music services might go, providing examples of services that involve extending the idea to new digital platforms and devices.
Topics Include:
- SpiralFrog and Qtrax
- Service Review
- Business Models
- P2P and Hosted
- Future Possibilities
- Key Trends and Drivers
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