|
|
 |
|
Viewing report
|
|
|
|
Kids Cheese in the Obesity Era: Fun and Healthy
New Nutrition Business, Pages: 14
The development and marketing of healthy, kid-specific products that deliver genuine benefits are two of the biggest challenges for the food and beverage industry worldwide.
In this case study we examine the strategies, opportunities and success factors in the evolving kids’ cheese category in both the US and the UK and Ireland markets, and reveal the success secrets of the leading brands – and their best performing products – in those countries.
As with all our case studies, this to-the-point analysis is informed by in-depth interviews with the companies concerned to provide you with:
- Companies’ own views on the key nutritional aspects of children’s health they have chosen to target and why
- Insight into branding, marketing and pricing strategies
- An understanding of what aspects of their different strategies have worked and why
- An understanding of the product formats used
- Demonstration of the value of packaging innovation
- Colour illustrations of products
- Relevant market data.
Authored by Julian Mellentin – an acknowledged international expert on the business of food, nutrition and health – the insights contained in Kids’ Cheese in the Obesity Era have been derived from two years of dedicated research in the area.
Many of these insights derive from our work on our journal, Kids Nutrition Report – the only industry publication dedicated to this important area. Others have been gained from consultancy work with our clients around the world.
As the only research company in the world with a specific focus on kids’ nutrition, we believe that we are better placed than anyone else to have an accurate view of what the key trends are and how companies can best profit from them.
Customers who bought this item also bought
Trends in Kids' Nutrition - Opportunities and Threats in the Context of Escalating Childhood Obesity
5 Key Trends in Kids Nutrition 2008
Naturally Healthy Kids Food: Snacks, Breakfast and Dinner
Ethical and Wellness Food and Drinks for Kids: Key Product Trends and Manufacturer Strategies
Kids Nutrition Report
Kids Nutritional Dairy: 10 Key Case Studies
5 Key Trends in Kids’ Nutrition 2009
Healthy Snacks and Beverages for Kids
Marketing To Kids: How To Be Effective And Responsible
2009 Healthy Kids’ Market Report: Breaking the Entry Barrier
Kids And Health: Obesity Issues And Ethical Food And Drinks Marketing To Children Under 16 Years Old
Kids Snacking - US - August 2006
|
|
|
|
