|
|
 |
|
Viewing report
|
|
|
|
Global Market Review of Diet Trends and Weight Management – Forecasts to 2012
just-food, Oct 2006, Pages: 96
This exclusive report provides insight into the developing and controversial industry of dieting and weight management.
The rate of new product development in this sector is increasing quickly, consumer awareness of nutrition has grown, and value and volume sales of diet foods have risen over the past five years. However, there is still currently more than 1bn overweight adults worldwide and we find ourselves in the midst of an obesity “blame game” - with the food industry bearing the brunt of this criticism.
It is now imperative for the food industry to demonstrate a proactive rather than a reactive role in the health trend, in order to answer their critics and tackle obesity long-term. If this approach is successful, we predict the diet-related food and drink market to grow by 3.1% in Europe and 3.6% in the US between 2006 and 2012.
With dieting already an integral part of our eating habits, this report analyses growth strategies to optimise future opportunities, and delves into new product development in key markets such as the UK, Europe, the US and Asia-Pacific. The study considers the main drivers and trends in the major food categories in order to better understand the future direction of the weight management market and its current role in the global health megatrend. Market forecasts are provided to 2012 and brand case-studies are included throughout the report – including comments from relevant industry executives such as Weight Watchers, Nestlé and Kraft Foods.
Chapter coverage:
Chapter 1 provides an executive summary.
Chapter 2 offers an introduction into the world of dieting and weight management, including the global obesity epidemic, the role of diet foods within the health megatrend and the increasing importance of exercise.
Chapter 3 considers a number of branding and marketing issues relating to this market, including portion control, the promotion of exercise, joint ventures with healthy lifestyle brands, targeting children and the rise and fall of Atkins. The chapter concludes by summarising strategies that can help build and maintain consumer trust and confidence. A case study of cereal manufacturer Kellogg is also included
Chapter 4 analyses NPD trends in the diet food market, focusing on certain categories that are profiting from growing consumer interest in diet and weight management foods – namely dairy and bakery and cereals. We also look at the ease of following a diet regime, convenience and meal replacements and future NPD opportunities.
Chapter 5 explores the ten top diets we believe will make an impact on NPD and marketing within the food and drink industry to 2012. Each diet has it’s own SWOT analysis and we forecast the popularity of these diets in 2006 versus 2012
Chapter 6 offers future forecasts and marketing strategies to 2012. This includes market value forecasts for appetite suppressants, diet-related food and drink and low fat foods. The report concludes with the results of our online dieting survey.
Customers who bought this item also bought
Diet Foods Market Assessment 2007
The US Diet Market Outlook To 2008: Future Profit Opportunities For Low Carb And Other Fast Growth Diets
Diet Foods
Future Innovations in Food and Drinks to 2012: NPD, trend convergence and emerging growth opportunities
Attitudes to Food: Weight and Diet in the United States 2007
Diet Watchers 2003
NPD in Satiety and Weight Control Food and Drinks: Next Generation Fat Burners, Blockers and Appetite Suppressants
Diet Trends in the United States 2008
Innovation and NPD in Dairy: Future Opportunities in Functional, Indulgent and Ethical Food and Drinks
Food, Diet and Obesity
Global Weight Loss and Diet Management (2009 - 2014)
Targeting the Ageing Population with Healthy Food and Drinks: Future Product Opportunities and Trends in NPD
|
|
|
|
