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Europe - Mobile Market - Mobile Data
Paul Budde Communication Pty Ltd., Aug 2009, Pages: 28
The market for mobile data in Europe is potentially enormous, given the region’s population the rapid development of mobile technologies and growing number of content providers. Gaming, video and music portals have become available from many operators, and during 2008 flat-rate plans will encourage a greater number of 3G subscribers to use high-end data services. Yet mobile data use is still affected by high costs while in areas such as mobile TV subscribers have yet to accept that the technology is worthwhile. Investments in HSDPA and other network upgrades may be supplemented with femtocell technology to cope with anticipated bandwidth demand, while LTE developments are likely to lead to a real alternative option to WiMAX for versatile mobile access. During the next two to three years these developments will have a considerable impact on consumer use of mobile data. This report reviews the mobile data market in Europe in 2009, including applications such as mobile TV, SMS, MMS, and location based services, and assesses the potential for further growth and development to the end of the decade.
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