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Health Foods Market Report Plus 2003
Key Note Publications Ltd, July 2003
TABLE OF CONTENTS:
Executive Summary 1
1. Market Definition 8
REPORT COVERAGE 8
MARKET SECTORS 9
Organic Foods 9
Functional Foods 9
Vitamins, Minerals and Supplements 10
Alternative Remedies 10
MARKET TRENDS 11
Regulation and Legislation 11
Corporate Activity 11
Consumers and Lifestyle 11
The Media 12
ECONOMIC TRENDS 12
Inflation 12
Table 1: UK Rate of Inflation (%), 1998-2002 12
Household Disposable Income 13
Table 2: Index of Household Disposable Income (index 1971=100), 1997-2000 13
MARKET POSITION 13
The UK 13
Table 3: The UK Market for Health Foods as a Percentage of the Total UK Household Food Market by Value at Current Prices (% and £m at rsp), 2001 and 2002 13
Table 4: The UK Market for Organic and Functional Foods as a Percentage of the Total UK Household Food Market by Value at Current Prices (£m at rsp), 2001 and 2002 14
Table 5: The UK Market for Vitamins, Minerals and Supplements as a Percentage of the Total UK Market for OTC Medicines, by Value at Current Prices (% and £m at rsp), 2000 and 2002 14
2. Market Size 15
THE TOTAL MARKET 15
Table 6: The Total UK Health Foods Market by Sector by Value (£m at rsp and %), 1998-2002 15
BY MARKET SECTOR 15
Organic Food 15
Table 7: The UK Organic Foods Market by Value at Current Prices (£m at rsp and %), 1998-2002 16
Table 8: The UK Organic Foods Market by Sector by Value at Current Prices (£m at rsp and %), April 2001-April 2002 16
Functional Foods 17
Table 9: The UK Functional Foods Market by Value at Current Prices (£m at rsp and %), 1998-2002 17
Table 10: The UK Functional Foods Market by Sector by Value at Current Prices (£m at rsp and %), 2002 17
Vitamins, Minerals and Supplements 18
Table 11: The UK Vitamins, Minerals and Supplements Market by Value at Current Prices (£m at rsp and %), 1998-2002 18
Table 12: The UK Vitamins, Minerals and Supplements Market by Sector (%), 2002 18
Alternative Remedies 18
Table 13: The UK Alternative Remedies Market by Value at Current Prices (£m at rsp and %), 1998-2002 19
Table 14: The UK Alternative Remedies Market by Sector by Value at Current Prices (£m at rsp and %), 2002 19
OVERSEAS TRADE 19
3. Industry Background 21
INTRODUCTION 21
Recent History 21
NUMBER OF COMPANIES 21
EMPLOYMENT 21
REGIONAL VARIATIONS IN THE MARKETPLACE 21
DISTRIBUTION 21
Wholesale 21
Retail 22
HOW ROBUST IS THE MARKET? 22
LEGISLATION 22
KEY TRADE ASSOCIATIONS 23
Consumers for Health Choice 23
Health Food Manufacturers' Association 23
National Association of Health Stores 24
Organic Food Manufacturers Liaison Group 24
Proprietary Association of Great Britain 24
Soil Association 25
4. Competitor Analysis 26
THE MARKETPLACE 26
MARKET LEADERS 26
A Nelson & Co. Ltd 26
Company Structure 26
Current and Future Developments 26
Financial Results 27
Aromatherapy Products Ltd 27
Company Structure 27
Current and Future Developments 27
Financial Results 27
The Boots Company PLC 27
Company Structure 27
Current and Future Developments 27
Financial Results 28
Cauldron Foods Ltd 28
Company Structure 28
Current and Future Developments 28
Financial Results 28
GR Lane Health Products Ltd 28
Company Structure 28
Current and Future Developments 29
Financial Results 29
Haldane Foods Ltd 29
Company Structure 29
Current and Future Developments 29
Financial Results 29
Holland & Barrett Retail Ltd 29
Company Structure 29
Current and Future Developments 30
Financial Results 30
Peter Black Healthcare Ltd 30
Company Structure 30
Current and Future Developments 30
Financial Results 30
Roche Holding (UK) Ltd 30
Company Structure 30
Current and Future Developments 31
Financial Results 31
Seven Seas Ltd 31
Company Structure 31
Current and Future Developments 31
Financial Results 31
Vitabiotics Ltd 31
Current and Future Developments 32
Financial Results 32
OUTSIDE SUPPLIERS 32
Organic Farming 32
Table 15: Organically Managed Land in the UK by Area (hectares and %), April 2001 and April 2002 32
Table 16: Number of Registered Organic Producers, April 1997-2002 33
MARKETING ACTIVITY 33
Table 17: Main Media Advertising Expenditure on Health Foods by Sector (£000 and %), Years Ending March 2002 and 2003 33
Vitamin Preparations 34
Table 18: Main Media Advertising Expenditure on Vitamins and Tonics (£000), Years Ending March 2002 and 2003 34
Slimming Aids and Foods 36
Table 19: Main Media Advertising Expenditure on Slimming Aids and Foods (£000), Years Ending March 2002 and 2003 36
Organic Foods 36
Table 20: Main Media Advertising Expenditure on Organic Foods (£000), Years Ending March 2002 and 2003 37
EXHIBITIONS 37
Advertising Standards 37
5. Brand Strategy 38
INTRODUCTION 38
RESEARCH FINDINGS 38
Table 21: Brands of Vitamins, Supplements or Herbal Remedies Taken on a Regular Basis (% of all adults), 1999, 2001 and 2003 39
Table 22: Regular Usage of Vitamins, Supplements or Herbal Remedies by Sex, Age, Social Grade and Region (% of all adults,) 2001 and 2003 40
Table 23: Brands of Supplements or Herbal Remedies Taken on a Regular Basis by Sex (% of all men and all women), 2003 42
Table 24: Regular Users of Selected Brands of Supplements by Sex, Age, Social Grade and Region (% of all adults), 2003 43
COMPANIES' BRANDS 44
Seven Seas 44
Roche (UK) Ltd 45
Peter Black Healthcare 45
Vitabiotics 45
GR Lane Health Products 45
Advertising and Promotion 45
Table 25: Main Media Expenditure by Leading Advertised Brands of Vitamins and Supplements (£000), Years Ending March 2002 and 2003 46
6. Strengths, Weaknesses, Opportunities and Threats 48
STRENGTHS 48
WEAKNESSES 48
OPPORTUNITIES 49
THREATS 49
7. Buying Behaviour 50
CONSUMER PENETRATION 50
Vitamins, Cod Liver Oil and Other Supplements 50
Table 26: Penetration of Usage of Vitamins, Cod Liver Oil and Other Supplements (% of adults), 1998-2002 50
By Sex 50
By Age 50
By Social Grade 51
By Region 51
Table 27: Penetration of Usage of Vitamins, Cod Liver Oil and Other Supplements by Sex, Age, Social Grade and Region (% of adults), 2001 and 2002 51
By Frequency of Use 52
Table 28: Frequency of Usage of Vitamins, Cod Liver Oil and Other Supplements (% of adults), 2001 and 2002 52
By Type of Product 53
Table 29: Penetration of Usage of Vitamins, Cod Liver Oil and Other Supplements Taken Regularly (% of adults), 2001 and 2002 53
8. Current Issues 54
ORGANIC STANDARDS 54
REGULATORY ISSUES 54
The Food Supplements Directive 54
FSA Report on Dietary Supplement Doses 54
Traditional Herbal Medicinal Products Directive 55
Amendments to the Medicines Directive 55
Sports Nutrition 55
Nandrolone 56
Kava Kava 56
Research 56
Corporate Issues 56
New Product Development 57
9. The Global Market 58
EUROPE 58
Vitamins and Supplements 58
Organic Market 58
Table 30: Organic Farms and Farmland in Selected European Countries by Area (000 hectares and number), 2001 58
Table 31: Population and Organic Retail Sales in Selected European Countries (million and £m), 2001 59
Company News 60
The US 60
Vitamins and Supplements 60
Organic Market 60
10. Forecasts 61
INTRODUCTION 61
MARKET GROWTH 61
Figure 1: The Total UK Health Foods Market by Value at Current Prices (£m at rsp), 2003-2007 62
FORECASTS 2003 TO 2007 62
Table 32: The Forecast UK Health Foods Market by Sector by Value at Current Prices (£m at rsp), 2003-2007 63
FUTURE TRENDS 63
Legislation 63
The Corporate Environment 64
11. Company Profiles 65
The Boots Company Plc 66
Holland & Barrett Retail Ltd 68
Roche Holding (uk) Ltd 70
Vitabiotics Ltd 72
12. Company Financials 74
13. Further Sources 76
Associations 76
Publications 76
General Sources 77
Bonnier Information Sources 77
Government Publications 78
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