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Milk and Dairy Products Market Report 2003
Key Note Publications Ltd, March 2003

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TABLE OF CONTENTS:

Executive Summary 1

1. Market Definition 9

REPORT COVERAGE 9
MARKET SECTORS 9
MARKET TRENDS 9
Branded Products 9
Added-Value Products 10
Organic Products 10
Convenience Cooking Products 11
Healthy Eating, Luxury Indulgences and Taste 11
Snacking 12
MARKET POSITION 12
The UK 12
Table 1: Consumer Expenditure on Milk and Dairy Products and on All Food (£m at rsp and %), 1998-2002 12
Overseas 13

2. Market Size 14

THE TOTAL MARKET 14
Table 2: The Total UK Milk and Dairy Products Market by Sector by Value at Current Prices (£m at rsp), 1998-2002 15
BY MARKET SECTOR 15
Liquid Milk 15
Table 3: The Total UK Liquid Milk Sector by Value at Current Prices (£m at rsp and %), 1998-2002 16
Table 4: Sales of Liquid Milk by Type by Volume (%), Year Ending February 2003 17
School Milk 17
Leading Manufacturers and Brands 17
Cheese 18
Table 5: The Total UK Cheese Sector by Value at Current Prices (£m at rsp and %), 1998-2002 18
Table 6: Sales of Cheese by Type and Weight (%), 2001 19
Leading Manufacturers and Brands 19
Yoghurt and Chilled Desserts 19
Table 7: The Total UK Yoghurt and Chilled Desserts Sector by Value at Current Prices (£m at rsp and %), 1998-2002 20
Table 8: Sales of Yoghurt and Chilled Desserts by Type by Value (£m at rsp and %), 2002 21
Leading Manufacturers and Brands 22
Yellow Fats 22
Table 9: The Total UK Yellow Fats Sector by Value at Current Prices (£m at rsp and %), 1998-2002 23
Table 10: Sales of Yellow Fats by Type by Value (£m at rsp and %), 2002 23
Leading Manufacturers and Brands 24
Cream 24
Table 11: The Total UK Cream Sector by Value at Current Prices (£m at rsp and %), 1998-2002 25
Table 12: Sales of Cream by Type by Value (£m at rsp and %), 2002 26
Leading Manufacturers and Brands 26
OVERSEAS TRADE 26
Imports 26
Table 13: UK Imports of Liquid Milk, Butter, Cheese and Yoghurt by Country of Origin by Volume (%), 2000 27
Exports 27
Table 14: UK Exports of Liquid Milk, Butter, Cheese and Cream by Destination by Volume (%), 2000 28

3. Industry Background 29

RECENT HISTORY 29
NUMBER OF COMPANIES 29
Table 15: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Dairy Products by Turnover Sizeband (number and %), 2002 30
Table 16: Size Distribution of Dairy Companies by Annual Milk Intake in England and Wales (number of companies and %), 2000 31
Table 17: Size Distribution of Dairy Companies by Annual Milk Output in England and Wales (million litres, number of companies and %), 2000 31
Table 18: Size Distribution of Dairy Companies by Annual Cheese Output in England and Wales (number of companies and %), 2000 32
Table 19: Size Distribution of Dairy Companies by Annual Butter Output in England and Wales (number of companies and %), 2000 33
EMPLOYMENT 33
Table 20: Number of UK VAT-Based Local Units Engaged in the Manufacture of Dairy Products by Employee Sizeband (number and %), 2002 34
REGIONAL VARIATIONS IN THE MARKETPLACE 34
DISTRIBUTION 34
Doorstep Delivery 35
Table 21: Household Purchases of Milk by Channel (%), 1997-2001 35
HOW ROBUST IS THE MARKET? 36
LEGISLATION 37
Dairy Products (Hygiene) Regulations 1995 37
Food Standards Act 1999 and the Food Standards Agency 37
Qualitative Ingredient Declaration (Directive 2000/EC/13) 38
Genetically-Modified and Novel Foods (Labelling) (England) Regulations 2000 38
Climate Change Levy (Finance Act 2000) 38
Regulation (EC) 178/2002 of the European Parliament and of the Council 38
KEY TRADE ASSOCIATIONS 39
The Role of the Trade Associations 39
The Dairy Council 39
Dairy Industry Association Ltd 39
Dairy Industry Federation 40
Milk Development Council 40
Royal Association of British Dairy Farmers 40
The British Cheese Board 40
The Margarine and Spreads Association 40
National Farmers' Union 41
Other Associations 41

4. Competitor Analysis 42

THE MARKETPLACE 42
MARKET LEADERS 42
Arla Foods PLC 42
Company Structure 42
Current and Future Developments 43
Financial Results 43
Dairy Crest Group PLC 43
Company Structure 43
Current and Future Developments 44
Financial Results 44
Express Dairies PLC 45
Company Structure 45
Current and Future Developments 45
Financial Results 46
Glanbia Foods Ltd 46
Company Structure 46
Current and Future Developments 46
Financial Results 47
The Ilchester Cheese Company Ltd 47
Company Structure 47
Current and Future Developments 47
Financial Results 47
Müller Dairy (UK) Ltd 48
Company Structure 48
Current and Future Developments 48
Financial Results 48
New Zealand Milk Products (UK) Ltd 48
Company Structure 48
Current and Future Developments 49
Financial Results 49
Robert Wiseman Dairies PLC 49
Company Structure 49
Current and Future Developments 49
Financial Results 49
Unilever Bestfoods UK Ltd 50
Current and Future Developments 50
Financial Results 50
Uniq PLC 50
Company Structure 50
Current and Future Developments 51
Financial Results 51
The Yeo Valley Organic Company Ltd 51
Company Structure 51
Current and Future Developments 52
Financial Results 52
Other Companies 52
The Kerrygold Company PLC 52
Kraft Foods UK Ltd 52
Nestlé 52
OUTSIDE SUPPLIERS 53
Raw Milk 53
Other Food Ingredients 54
Packaging 54
Processing Equipment 55
Service Providers 55
ADVERTISING AND PROMOTION 55
Table 22: Main Media Advertising Expenditure on Milk and Dairy Products (£000), Years Ending 2001 and 2002 56
New Zealand Milk Product (UK) Ltd 56
Table 23: Main Media Advertising Expenditure on Milk and Dairy Products by New Zealand Milk Product (UK) (£000), Years Ending 2001 and 2002 57
Dairy Crest Group PLC 57
Table 24: Main Media Advertising Expenditure on Milk and Dairy Products by Dairy Crest Group PLC (£000), Years Ending 2001 and 2002 58
Arla Foods PLC 58
Table 25: Main Media Advertising Expenditure on Milk and Dairy Products by Arla Foods PLC (£000), Years Ending 2001 and 2002 59
Müller Dairy (UK) Ltd 59
Table 26: Main Media Advertising Expenditure on Milk and Dairy Products by Müller Dairy (UK) Ltd (£000), Years Ending 2001 and 2002 60
Kraft Foods UK Ltd 60
Table 27: Main Media Advertising Expenditure on Milk and Dairy Products by Kraft Foods UK Ltd (£000), Years Ending 2001 and 2002 61
Robert Wiseman Dairies PLC 61
Milk Development Council 61
EXHIBITIONS AND TRADE SHOWS 61
Dairy Day 61
Dairy Event 62
The Royal Smithfield Show 62

5. Strengths, Weaknesses, Opportunities and Threats 63

THE TOTAL MARKET 63
Strengths 63
Weaknesses 63
Opportunities 63
Threats 64
FRESH MILK 64
Strengths 64
Weaknesses 64
Opportunities 64
Threat 64
CHEESE 65
Strengths 65
Weaknesses 65
Opportunities 65
Threats 66
YOGHURT AND CHILLED DESSERTS 66
Strengths 66
Weakness 66
Opportunity 66
Threats 66
YELLOW FATS 67
Strengths 67
Weaknesses 67
Opportunity 67
Threats 67
CREAM 67
Strength 67
Weaknesses 67
Opportunities 68
Threat 68

6. Buying Behaviour 69

CONSUMER PENETRATION 69
Table 28: Penetration of Milk and Dairy Products (% of households), 2000 and 2002 70
Penetration by Age 70
Table 29: Penetration of Milk and Dairy Products by Age (% of households), 2002 71
Penetration by Social Grade 71
Table 30: Penetration of Milk and Dairy Products by Social Grade (% of households), 2002 72
Penetration by Region 72

7. Current Issues 73

MILK QUOTAS 73
FARMERS' CO-OPERATIVES 74
MILK PRICES 74
LEGISLATIVE CHANGES 75
EXPORT REFUNDS 75

8. The Global Market 76

PRODUCTION 76
Liquid Milk 76
Butter 76
Cheese 76
Milk Powder 77
Table 31: Cow's Milk Production in Specified Countries (000 tonnes), 1999-2002 77
CONSUMPTION 79
Liquid Milk 79
Table 32: Per Capita Consumption of Liquid Milk (kg), 2001 80
Butter 80
Table 33: Per Capita Consumption of Butter (kg), 2001 81
Cheese 81
Table 34: Per Capita Consumption of Cheese (kg), 2001 82
Milk Drinks and Fermented Dairy Products 82
Table 35: Per Capita Consumption of Milk Drinks and Fermented Products Including Yoghurt (kg), 2001 83
Milk Powders and Condensed Milk 83
Table 36: The World's Top Dairy Companies by Turnover ($bn), 2001 84
MAJOR TRENDS 84
Corporate Activity 84
Outlook 85

9. Forecasts 86

INTRODUCTION 86
Population 86
Table 32: Forecasts for the UK Resident Population by Sex (000) 86
Gross Domestic Product 86
Table 33: Forecasts for UK Gross Domestic Product Growth (%), 2003-2006 87
Inflation 87
Unemployment 87
Personal Disposable Income 87
FORECASTS 2003 TO 2007 87
Table 34: The Forecast Milk and Dairy Products Market by Value at Current Prices (£m at rsp), 2003-2006 88
FUTURE TRENDS 88
Liquid Milk 88
Cheese 88
Yellow Fats 89
Yoghurts and Chilled Desserts 89
Cream 89
EUROPEANISATION 89
PRODUCT DEVELOPMENT 90
COMPETITOR FORECASTS 90

10. Company Profiles 91

Arla Foods Plc 92
Dairy Crest Group Plc 94
Express Dairies Plc 96
Müller Dairy (uk) LTd 98

11. Further Sources 102

Associations 102
Publication 103
General Sources 103
Bonnier Information Sources 103
Government Publications 104
Other Source 105


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