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Nutraceuticals Market Assessment 2003
Key Note Publications Ltd, Jan 2003
TABLE OF CONTENTS:
Executive Summary 6
Chapter 1. Introduction 8
Background 8
Definition 9
Sources of Information 10
Chapter2. Strategic Overview 11
Active Ingrdients and Functions of Nutraceuticals 11
Functional Foods 11
Vitamins, Minerals and Supplements 13
Vitamins 14
Minerals 15
Fish and Plant Oils 16
Other Supplements 16
Factors affecting the Market 16
Demographic, Political, Social and Economic Factors 16
Health-Related Factors 19
Regulatory Factors 22
Market Dynamics and Segmentation 24
The Total Market 24
Functional Foods 24
Vitamins, Minerals and Supplements 26
Distribution 27
Advertising Expenditure 27
Market Forecasts 28
Chapter 3. The Nutraceuticals Market 29
Functional Foods 29
Background 29
Market Size 29
Market Sectors 31
Breakfast Cereals 34
Margarines and Spreads 35
Yoghurts and Yoghurt Drinks 35
Bread 36
Milk 36
Frozen Ready Meals 36
Fruit Juices 37
Bottled Water 37
Other Functional Foods 37
Vitamins, Minerals and Supplements 38
Market Size 38
Market Sectors 39
Multivitamins 40
Fish Oils 41
Single Vitamins 41
Plant Oils 41
Minerals 42
Garlic 42
Other Supplements 4
Chapter 4. Advertising and Promotion 43
Functional Foods 43
Vitamins, Minerals and Supplements 46
Chapter 5. Distribution 49
Functional Foods 49
Vitamins, Minerals and Supplements 49
Chapter 6. An International Perspective 52
World Markets 52
Functional Foods 52
Vitamins, Minerals and Supplements 53
Chapter 7. PEST Analysis 54
Political Factors 54
Economic Factors 54
Social Factors 55
Technological Factors 55
Chapter 8. Consumer Dynamics 56
INTRODUCTION 56
Previous Consumer Research 56
New Consumer Research 58
HEALTHY DIET 60
'I Believe I Eat Healthy Foods And Have A Healthy Diet' 60
'I Recognise That My Diet Could Be Healthier And I Would Like To Eat Healthy Foods More Often' 61
KNOWLEDGE ABOUT HEALTHY EATING 64
'I Believe I Am Knowledgeable About Healthy Eating, And I Think About The Nutritional Value Of What I Eat' 64
'I Am Often Confused About What I Should Eat To Stay Healthy' 64
CONCERNS OVER BONE DISEASES AND THE HEALTH OF THE HEART 67
'I Am Concerned About Bone Debilitating Conditions Such As Osteoporosis, And Am Interested In Foods Or Supplements Claiming To Address This' 67
'I Am Concerned About Heart Health And Maintaining Healthy Cholesterol Levels, And Am Interested In Foods Or Supplements Claiming To Address This' 67
CONCERNS ABOUT THE DIGESTIVE SYSTEM AND CONTRACTING CANCER 70
'I Am Concerned About The Health Of My Digestive System, And Am Interested In Foods Or Supplements Claiming To Target This' 70
'I Am Concerned About The Risk Of Cancer, And Am Interested In Foods Or Supplements Claiming To Reduce This Risk' 70
VITAMINS AND SUPPLEMENTS ASSIST THE IMMUNE SYSTEM AND HELP HEALTHY GROWTH 73
'I Believe That Vitamins And/Or Supplements Assist The Immune System And Help the Body to Fight Off Colds And Other Infections' 73
'I Believe That Vitamins And/Or Supplements Are Good For Healthy Growth And For The Health Of Skin And Bones' 73
FOODS AND SUPPLEMENTS 76
'I Like To Try Out Foods Or Supplements Which Claim To Be Beneficial To One's Health' 76
'I Think Food Supplements/Minerals Do Not Benefit One's Health And Are A Waste Of Money' 76
THE NEED FOR SUPPLEMENTS 79
'I Feel That I Get All I Need In The Way Of Healthy Food From My Existing Diet Without Eating Foods Or Taking Supplements With Health Claims' 79
'I Believe That I Need To Eat Foods With Health Claims Or Take Supplements Regularly For My Long-term Health' 79
ALTERNATIVE MEDICINE 82
'I Believe In The Benefits Of Taking Alternative Medicines Such As Herbal Or Homeopathic Remedies' 82
Chapter 9. Company Profiles 85
FUNCTIONAL FOODS 85
Danone 85
General Mills 85
Kellogg 85
McNeil Consumer Nutritionals 86
Müller 86
Nestlé 86
Novartis 86
Onken Dairy 86
PepsiCo 86
Skane Dairies 87
Van den Bergh Foods 87
Yakult Honsha 87
Own-Label Products 87
VITAMINS, MINERALS AND SUPPLEMENTS 87
Table 25: Manufacturers of Vitamins, Minerals and Supplements by Market Share by Value (%), 1996, 1998, 2000 and 2002 88
Figure 5: Manufacturers of Vitamins, Minerals and Supplements by Market Share by Value (%), 2002 89
Boots 89
Lichtwer Pharma 89
Nutricia 90
Peter Black Healthcare 90
Roche Consumer Health 91
Seven Seas 91
Vitabiotics 92
Wassen International 92
Wyeth Consumer Healthcare 93
Other Companies 93
Own-Label Products 93
Chapter 10. The Future 94
Forecast Market Value 94
Chapter 11. Further Sources 96
Trade Associations 96
Publication 96
Directory 97
General Sources 97
Bonnier Information Sources 97
Government Sources 98
Other Sources 99
List Of Figures
Figure 1: Trends in Life Expectancy by Sex, 1900 and 1971-2021 19
Figure 2: The UK Functional Foods Market by Sector by Value (£m), 1998-2002 31
Figure 3: The UK Vitamins, Minerals and Supplements Market by Sector by Value (£m), 1998-2002 40
Figure 4: Market Share of Vitamins, Minerals and Supplements by Distribution Outlet by Value (%), 1996, 1998, 2000 and 2002 50
List of Tables
Table 1: The UK Population by Age Band (million), 1971-2025 17
Table 2: Trends in Life Expectancy by Sex, 1900 and 1971-2021 18
Table 3: The Intake of Vitamins and Minerals by Type (mg, g, microg and %), 1998-2000 21
Table 4: The UK Nutraceuticals Market by Sector by Value (£m), 1998-2002 24
Table 5: The Forecast UK Nutraceuticals Market by Sector by Value (£m), 2003-2007 28
Table 6: The UK Functional Foods Market by Sector by Value (£m), 1998-2002 30
Table 7: The UK Functional Foods Market by Selected Sector and Brand by Value (£m), 2000 and 2001 32
Table 8: The UK Vitamins, Minerals and Supplements Market by Value (£m), 1991-2002 38
Table 9: The UK Vitamins, Minerals and Supplements Market by Sector by Value (£m), 1998-2002 39
Table 10: Main Media Advertising Expenditure on Functional Foods (£000), Years Ending December 1998-2001 and June 2002 43
Table 11: Main Media Advertising Expenditure on Selected Food Sectors, and Proportions Represented by Functional Products (£m), Years Ending December 1998-2001 and June 2002 45
Table 12: Main Media Advertising Expenditure on Vitamins, Minerals and Supplements (£000), Years Ending December 1998-2001 and June 2002 46
Table 13: Market Share of Vitamins, Minerals and Supplements by Distribution Outlet by Value (%), 1996, 1998, 2000 and 2002 50
Table 14: Consumption Levels of Functional Foods and Vitamins, Minerals and Supplements (% of respondents), 2001 and 2002 56
Table 15: Penetration of Functional Foods and Vitamin, Mineral and Supplement Products by Sex and Age (% of respondents), 2001 and 2002 58
Table 16: Summary of Attitudes Towards Nutraceuticals and Healthy Eating (% of respondents), 2002 59
Table 17: Respondents Who Believe They Have a Healthy Diet and Whose Diet Could be Healthier (% of respondents), 2002 62
Table 18: Knowledge About and Confusion Over Healthy Eating (% of respondents), 2002 65
Table 19: Concerns Over Bone Debilitating Diseases, and Heart Health and Cholesterol Levels (% of respondents), 2002 68
Table 20: Concerns Over the Health of the Digestive System and the Risk of Cancer (% of respondents), 2002 71
Table 21: Vitamins and Supplements Assist the Immune System and are Good for Healthy Growth, Skin and Bones (% of respondents), 2002 74
Table 22: Trying Foods or Supplements, and Food or Supplements are a Waste of Money (% of respondents), 2002 77
Table 23: Respondents Who Believe They Have a Healthy Diet or Need to Eat Foods With Health Claims (% of respondents), 2002 80
Table 24: Alternative Medicines Have Benefits (% of respondents), 2002 83
Table 26: The Forecast UK Nutraceuticals Market by Sector by Value (£m), 2003-2007 94
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