Although the dominance of Free-to-Air television as a mass communication medium has been unsurpassed for many decades, the industry is now facing challenges from a number of fronts as incumbent broadcasters cling to their lucrative oligopolies. The FTA networks are expected to see intense competition for viewers and advertising in 2009 and beyond. Pay TV penetration stands at around 45% of households, however BuddeComm doesn’t see penetration growing much further unless prices come down to more affordable levels. This report provides a comprehensive overview of the FTA, Pay TV and Digital TV markets in New Zealand including market statistics and forecasts.
