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Market Analysis – Competition in Global Wine Market
Synergyst, March 2007, Pages: 78
In the last twenty years, the worldwide wine industry has become increasingly internationalized and sophisticated, though over the years, the market has become fragmented, international, multi-lingual, operating in many currencies, and information-intensive. The wine industry globally faces continued shake-up and consolidation and the generation of mega wine companies has become inevitable as no one wine company - listed or private - currently has more than one percent of the world wine market, in stark contrast to other beverages. The world’s wine markets are going though a fascinating period of structural adjustment also.
Global wine showed solid growth in volume terms in recent years, up nearly two percent to 25,066 million liters. Still red wine provided much of the impetus for volume growth in the world wine market over survey period, with sales rising nearly 12% between 1998 and 2003. However, volume growth of global wine was dampened by changing patterns of consumption in important Western European markets, like Italy, France, Portugal and Spain, as younger consumers moved away from traditional everyday wine drinking to more occasional consumption.
Globally, the two countries that are leading the wine production and consumption businesses are France and Italy. However, the irony is that these two countries are also witnessing a steady erosion of their global market share. These markets are also predicted to continue losing their market share of global consumption from 50% in 1975 to just 25% by 2010. On the other hand, the UK market accounted for 8.9% of the share of world wine consumption in 2003, while the US has a share of 19.4%, followed by France with 11%.
This Market Analysis on the Worldwide Wine Makers focuses on this rapidly evolving industry and analyzes the various aspects of the industry starting from a historical background check to an analysis of the major market trends, the market statistics such as production/consumption figures, focusing on the major producers and consumers, the competitive structure and status of the industry, and an in-depth SWOT analysis of the industry.
The report has a major section dedicated to the leading wine producing countries of the world, such as Australia, France, the US, etc., and also analyzes the leading players in this industry. A comprehensive case study on the acquisition of Robert Mondavi is also included.
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