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Marketing Guide to the US Packaging Industry
Impact Marketing Consultants Inc, Sep 2006, Pages: 508
The 2006-08 Edition of The Marketing Guide to the US Packaging Industry provides a comprehensive analysis of this complex $103 billion industry. It provides an extensive discussion of the variety of packaging materials, including inter-material competition. Data are primarily for 2004 and 2005 with projections to 2010.
This report contains 508 pages of market information in 11 chapters providing timely data on industry economics; paperboard, metal containers, glass containers, plastic containers, flexible packaging, wood packaging, closures, and other packaging; industry sources of information; and unique profiles of 630 industry suppliers, an ideal source for competitive analysis or acquisition screening.
The intent is to provide in a single-volume source data of marketing, economic, and company information available only in widely scattered sources, or not at all. Particularly unique to this Guide are the numerous breakdowns of supplier market shares. The Guide thus functions as a ready-reference for the specialist and as a rapid orientation for the industry newcomer.
Our objective is to provide an accurate and thorough review of the industry. We are grateful for the past acceptance and wide business use of the Packaging Guide and knowledge that the descriptive materials, analyses, and forecasts they contain have proven useful to managerial, marketing, and analytical personnel over many editions. The Guide is thus unique among business publications and market surveys, in that it contains a wealth of information and is available at a cost-effective basis.
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