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Hard Copy
Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships
John Wiley and Sons Ltd, Oct 2006, Pages: 224
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Table of Contents
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Chapter 1. How Do You Make Them Feel? .
Chapter 2. Are They Loyal or Merely Satisfied? .
Chapter 3. Create Meaningful Value .
Chapter 4. You Mean a Lot to Them .
Chapter 5. Beyond Mundane Experiences .
Chapter 6. Things You Can Make Possible .
Chapter 7. Payback Time .
Chapter 8. How Are You Doing? .
Chapter 9. What Management Needs to Know .
Chapter 10. Putting It All Together .
Appendix: Customer Strategy Template
Index
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