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Franchising For Dummies, 2nd Edition
John Wiley and Sons Ltd, Oct 2006, Pages: 408
A new and revised edition of the friendly guide to franchising
Buying a franchise is one of the most popular ways to start a business today and interest is only growing. “Franchising for Dummies, Second Edition” covers all the ins and outs of franchising, including tips on financing and managing the business.
Written by the late Dave Thomas, the widely known founder of Wendy’s, and franchising consultant Michael Seid, this is a comprehensive and reliable resource for anyone interested in purchasing a franchise. This edition includes updated data and information on opportunities for women and veterans, sources of capital, loans and leasing programs, human resources, and franchising trends. This Second Edition also includes a CD that delivers all the forms, sample business plans, and training and legal information you’ll need to get started.
“Franchising for Dummies 2nd Edition” will include updated statistical information on franchising and Federal and state legal issues, and enhanced section on diversity in the workplace, including fair hiring practices and strategies for hiring a workforce with workers whose primary language is not English. There will be new information on opportunities for returning veterans and women now available in franchising, updated sources of information on franchise opportunities for prospective franchisees and sources of capital, loans and leasing programs. There will also be updated information on brokers, new information on the underlying franchise relationship, and updated information on human resources, and trends in franchise expansion and acquisition.
About the authors
The late Dave Thomas was the founder and CEO of Wendy’s International, the global fast-food chain with more than 6,000 franchises. Michael Seid (West Hartford, CT) is a founder and Managing Director of MSA, a consulting firm specializing in franchising.
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