|
|
 |
|
Viewing report
|
|
|
|
Capitalizing on Natural & Fresh Food & Drink Trends
Datamonitor, Sep 2006, Pages: 69
Natural & Fresh Food & Drinks tracks the widespread take-up of the healthy eating trend, its active adoption by two-thirds of all consumers and how this has in turn created the large, fast-growing market for natural food and drinks products. As consumers attitudes and beliefs evolve the report examines how the latest market developments will create winners and losers over the next five years.
Scope of this title:
-A unique survey of healthy eating beliefs and behaviors was conducted with 5,000 consumers across the US and Europe during June 2006
-An analysis of more than 36,000 natural, organic or fresh product launches between 2000 and September 2006 was conducted on our ProductScan database
-Countries covered: France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, plus an analysis of relevant new product developments globally
-Product categories covered: bakery & cereals, dairy food, fruit & vegetables, meat & fish, ready meals, soft drinks plus natural, organic and fresh
Highlights of this title:
Consumer interest in health is up around 80% of US and European consumers report that they are concerned about food and health issues and two-thirds have taken active steps to eat more healthily in the past year alone. Eating fresh food is the key this is believed to be important by a staggering 90% of people.
Increasing consumer interest in fresh food is not matched by more new product launches in fact whilst 7% of new products were marketed as fresh in 2000, this had fallen to just 4% in 2006. But since fresh can cover a number of possible consumer benefits there are many ways of developing relevant products in the future.
From virtually nothing in 1980, organics accounted for 4% of new product launches in 1990 and 7% by the 2006. This remarkable growth in product availability is of course mirrored in the sales statistics: organics in the US and Europe grew from a US$18bn (EUR15bn) market in 2000 to US$32bn (EUR25bn) in 2005.
Reasons to order your copy:
-Consumer data - See the scale of fresh and healthy eating
-NPD analysis - Spot the growth areas
-Actions - Prioritize product, price and promotional activities
Customers who bought this item also bought
Natural and Fresh Food and Drinks
Natural & Fresh Food and Drinks 2003
The Global Market for Organic Food & Drink: Business Opportunities & Future
Organic Food & Drink Market Assessment 2008
Innovation in Natural and Organic Food and Drinks: Winning NPD Strategies and Future Trends in Healthy and Ethical Products
Organic Food in the United States 2008
The Future of Ethical Food and Drinks: Growth Opportunities In Organic and Sustainable Products And Packaging
The Global Market for Organic Food and Drink
The Evolution of Organic Food and Drinks: Growth Opportunities, NPD and the Impact of the Economic Downturn
Food & Drink Safety: Winning Back Consumer Trust
Functional Food & Drink Consumption Trends
Growth Strategies In Organic Food And Drinks: Consumer Trends And New Product Development
|
|
|
|
