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Fruit/vegetable Juice in the US
Euromonitor International, April 2009, Pages: 57
The Fruit/Vegetable Juice in the US report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage includes: 100% juice, nectars, juice drinks, fruit flavoured drinks
Data coverage: market sizes (historic and forecasts), company shares and brand shares
Why buy this report?
- Get a detailed picture of the fruit/vegetable juice industry
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop
After several years of flagging sales and increased input costs, 2008 was an especially tough year for juice manufacturers, as orange juice crops were down by about a third, and the prices manufacturers paid for juices and solids more than doubled in some cases. As a result, the leading manufacturers, Tropicana and Coca-Cola (Minute Maid), initiated a series of price increases, starting in January and continuing throughout the summer and autumn months.
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