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Bottled Water in the US
Euromonitor International, March 2009, Pages: 56
The Bottled Water in the US report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage includes: still bottled water, carbonated bottled water, flavoured bottled water and functional bottled water
Data coverage: market sizes (historic and forecasts), company shares and brand shares
Why buy this report?
- Get a detailed picture of the bottled water industry
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop
Still bottled water continues to be the most popular bottled water variety, making up 88% of the sector in total volume terms. Off-trade volume sales for still water fell 1% in 2008, and dragged down the total bottled water sector to just a 1% volume sales growth. This was due to highly-publicised criticisms in 2008. Critics vociferously challenged bottled water with respect to its negative environmental impact as well as, for some brands, its very nature as filtered municipal tap water. Cities such as San Francisco banned any of its government departments from purchasing bottled water. The industry was forced to react in various ways. The International Bottled Water Association (IBWA) promoted bottled water, not as a rival to tap water, but as a healthier alternative to other beverages on the market. The IBWA also continued to push for the recycling of the polyethylene terephthalate (PET) water bottles (also common to other beverage bottles), as only about 14% of water bottles are recycled by consumers.
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