Our Changing Consumption Habits of 0-7 Year Olds to 2010 report looks at the decline of the 0-7 age group over the past five years due to lower birth rates. In some instances families with fewer children might mean an increasing level of spend on each child but, on balance, fewer babies and young children means lower overall spend. This report examines the impact that lower overall spending on children will have on consumer markets.
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