This report starts with a chronological overview of British Midland International (BMI), and profiles its management, business model, key strategies, and financial performance. The report includes an analysis within the SWOT framework and a competitor assessment of British Airways, Ryanair and EasyJet. The report also identifies and discusses those factors that have given BMI a leading position in the scheduled low-cost airlines industry.
BMI is a full service airline operating flights to more than 36 airports worldwide, carrying more than 1 million passengers every month. Passenger and cargo are its two service segments. The report ends with a positive outlook for the UK airlines industry.
