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Personal Care Appliances - Global Strategic Business Report
Global Industry Analysts, Inc., March 2008, Pages: 394
PERSONAL CARE APPLIANCES
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Product Definition for Select Product Segments I-4
Hair Care Appliances I-4
Hair Clippers I-4
Hair Dryers I-4
Oral Care Appliances I-4
Electric Toothbrushes I-4
Oral Irrigators I-4
Plaque Removers I-5
Hair Removal Appliances I-5
Men’s Shavers I-5
Epilators I-5
Rotary Epilators I-5
Other Personal Care Appliances I-5
Heating Pads I-5
II. Executive Summary
1. Industry Overview II-1
Market Outlook II-1
Personal Care Appliances: Matured Yet Prospective II-1
Hair Care Appliances: Major Market with Moderate Growth II-1
Oral Care Appliances: Market with Fastest Growth II-1
Hair Removal Appliances: Market with Substantial Growth II-2
Other Personal Care Appliances: Gaining Significant Market Share II-2
Major Trends/Issues II-2
Competition Intensifies in Personal Care Electrics Market II-2
Increasing Personal Awareness Fuels Demand for Personal Care
Appliances II-2
Product Innovations Drive Shaving Products Market for Men II-3
Demand for Low-Cost, Low-End on the Rise II-3
Improving Brand Awareness - Means to Counter Low-Cost Products II-3
Manufacturers Devise New Strategies to Promote Low-Cost
Electric Shavers II-3
Innovation - Critical for Growth in Power Toothbrushes Segment II-3
Power Toothbrushes Popular Amongst Children II-4
High Market Penetration - A Boon or a Curse? II-4
High-End Personal Care Appliances Make Impact II-4
Frequent Travelers Fuel Demand II-4
Technological Advancements Drive the Market II-5
Globalization of the ‘Healthy & Mature’ Hair Care Industry II-5
Increasing Demand for Female Shaving Products II-5
Oral Care Appliances Offer Substantial Growth Opportunities II-5
Innovation: Boosting the Demand for Hair Care Appliances II-5
New Hair Styles Lead to Significant Impact II-6
Developing Nations: Emerging Production Sites II-6
Oral Care: Influence of the Dentist II-6
Wide Options for Hot/Cold Therapy II-6
New Dynamic Designs in Personal Care Appliances II-7
Examples of Some of the New Features Added in Recent Past II-7
Significance of Promotional Activities II-7
Promotional Campaigns: Lifeline of the Industry II-7
Ad Campaigns for Personal Care Products II-8
Technological Advancements II-8
Gradual Switch to Steel Anticipated II-8
Polymers Find New Applications II-8
HyG Ionic Toothbrush from Periproducts II-8
2. Product Overview II-9
A.Hair Care Appliances II-9
Curling Irons II-9
Hair Clippers II-9
Hair Clippers and Grooming Products - Gaining Pace II-10
Hair Dryers II-10
Battle of the Brands II-10
Advance Features in Electric Hair Dryers II-10
Table 1: Hair Dryers Market in the US (2006): Percentage
Breakdown of Value Sales by Leading Brands-Conair, Helen
of Troy, Remington, and Others (includes corresponding
Graph/Chart) II-11
Hair Setters II-11
New Hair Styles Contribute to Demand II-11
Table 2: Leading Players in the US Personal Care
Appliances Market for Hair Setters (2006): Percentage
Breakdown of Volume Sales by Company for Conair,
Remington, Helen of Troy, and Others (includes
corresponding Graph/Chart) II-11
B.Oral Care Appliances II-12
Electric Toothbrushes II-12
Huge Untapped Market II-12
Power-Assisted Toothbrushes Drive Oral Hygiene Growth II-12
Electric Toothbrushes - History & Development II-13
Ultrasonic Toothbrushes - Useful for Aphthous Stomatitis
Patients II-13
Table 3: Leading Players in the US Market for Power
Toothbrush (2006): Percentage Breakdown of Retail Value
Sales by Company for Procter & Gamble, Royal Philips,
Church & Dwight, Colgate Palmolive Company, Conair
Corporation, and Others (includes corresponding
Graph/Chart) II-14
Oral Irrigators II-14
Plaque Removers II-14
C.Hair Removal Appliances II-14
Electric Shavers II-14
Electric Shavers: Designed for a Clean Shave II-15
Advance Electric Shavers Offered by Prominent Players-
Norelco, Remington, Braun, and Panasonic II-15
Table 4: Leading Players in the US Personal Care
Appliances Market for Mens Shavers (2006): Percentage
Breakdown of Volume Sales by Company for Norelco,
Remington, Braun, Matsushita (Panasonic), and Others
(includes corresponding Graph/Chart) III-15
Women’s Shavers: A Huge Market II-16
Table 5: Leading Players in the US Personal Care
Appliances Market for Womens Shavers (2006): Percentage
Breakdown of Volume Sales by Company for Remington,
Matsushita (Panasonic), Norelco and Others (includes
corresponding Graph/Chart) III-17
Hair Removal Techniques for Women II-17
Epilation II-17
Epilators II-17
Rotary Epilators II-17
Substitute Products for Epilators II-17
Women’s Shaver Systems II-18
Low-Cost Shavers Attract First Time Buyers II-18
Innovation and Branding Shape Progress II-18
Lesser Time Prompts Development of Quicker Shaving Products II-19
D.Other Personal Care Appliances II-19
Heating Pads II-19
Massagers II-19
Massagers - A Potential Growth Market II-19
Major Companies in the Massagers Market. II-19
Customers for Massagers II-19
Categories of Massagers II-20
Bathroom - A Virtual Paradise II-20
Consumer Demographics II-20
Magnet Therapy: High Potential for Growth II-20
Impact of Baby Boomers on Massagers II-21
Massagers Positioned as Health Care Products II-21
Foot Appliances II-21
Outlook II-21
Whirlpool Baths II-22
3. Product Innovations/Introductions II-23
Remington Launches CleanXchange II-23
Andis Company Introduces Ceramic PowerFade Clipper II-23
Procter & Gamble Launches Oral-B Triumph with SmartGuide II-23
Andis Launches Power Trim+ Clipper/Trimmer II-24
Wahl Clipper Corporation Rolls Out Mini Pro Clipper II-24
Andis Rolls Out Styliner M3 Magnesium Trimmer II-24
Wahl Launches New Haircutting kit II-24
Conair Launches Infiniti Hot Air Styler II-25
Andis Company Introduces Ceramic Select Cut Clipper II-25
Wahl Introduces Body Trimmer II-25
Andis Launches New Tourmaline/Ionic Hair Dryers II-25
Philips Launches Advanced Epilator for Women II-26
Wahl Clipper Corporation Introduces Mini Pro Clipper II-26
Andis Introduces New 1' Digital Tourmaline Pure Ceramic Flat
Iron II-26
Wahl to Introduce All-in-One Pro Groomer II-27
Helen of Troy Launches Several Personal Care Products II-27
Waterpik Unveils Waterpik Ultra II-27
Andis Introduces New Nano-Silver Infused Gold-Plated Curling
Irons II-28
Dental Concepts Launches Battery Operated DentalMate Gum Massager II-28
Andis Company Launches HeadLight™ Premier Lighted Clipper II-28
Philips Launches Sonicare Elite e9000 Collection of Tooth Brush II-28
Andis Launches New ACX Hair Dryer II-29
P&G Unveils Oral-B Vitality Toothbrush Line II-29
Conair Unveils Infiniti Line of Professional Styling Appliances II-29
Andis Company Launches Versatile T-Liner® for Stylish Close
Trims II-29
Oral Breeze Launches New Oral Irrigator II-30
Andis Company Launches Versatile Ruby™ Styling Tool II-30
Group SEB Upgrades Moveling Hair Dryers II-30
Andis Unveils illuminating Trimmer, T-Light II-30
Conair Launches New In?niti Hair Designer Hair Dryer/Styler in
the US II-31
Andis Company Introduces Latest Lolaä™ Trimmer and Clipper II-31
Conair Rolls Out Ionic Ceramic Styler II-31
Andis Launches New Products Under the Ultra Line of Products II-31
Groupe SEB Revamps Fitspa Models, to Launch Reflexspa Range II-31
Andis Introduces Four Latest Elevate™ Collections of Hair Dryers II-32
Wahl Clipper Joins Wiley to Launch “Haircutting for Dummies”
Kits II-32
Gillette Launches Advanced Shaving Systems II-33
P&G Launches Pioneering Oral-B Pulsar and Oral-B Triumph II-33
Andis Launches New Ceramic BGR+ Detachable Blade Clipper Kit II-33
Gillette Introduces Venus Vibrance Electric Razor for Women II-34
New Hair Dryers from Conair II-34
Wahl Clipper Unveils New Beard & Mustache Trimmer II-34
Gillette to Launch New Razors for Women II-34
Classic Coffee Concepts Offers a New Hair Dryer II-34
Matsushita Electric Works Unveils soie ES2028 Cordless Epilator II-34
Conair Introduces Hair Dryer with Ion ‘Port’ II-35
VS Sassoon Launches New Hair Styling Appliances II-35
Andis Unveils Ceramic Hair Dryer II-35
Andis Introduces Quiet Hang-Up® Hair Dryer II-35
ADG Launches Physique-Branded Hair Dryer and Curling Irons II-35
Daisaku Shoji Launches Double Head Electric Toothbrush II-35
Minimum Launches Electric Toothbrush for Kids II-35
Everapex Releases Vibrating Electric Toothbrush II-36
Chongqing Ejiar Launches New Electric Toothbrush II-36
Wellmen Introduces Rechargeable Electric Toothbrush II-36
Palomar Medical Inks on a Deal with Gillette II-36
Braun AG Extends SilkEpil and Oral-B Battery Toothbrushes Range II-36
Philips Alliance with Nivea II-36
Emjoi Extends Petite Line II-36
Braun Releases Cordless Electric Shaver II-37
Matsushita Denko Launches New Electric Shaver in Japan II-37
Conair Unveils New Hair Dryer II-37
Gillette Unveils Oral-B CrossAction Power Toothbrush II-37
Rowenta UK Ltd Introduces Electric Rechargeable Toothbrushes II-37
Gillette Launches Skelton Electric Toothbrush II-37
Crest Spin Brush from Procter & Gamble II-37
Economical Acti-Brush from Colgate-Palmolive Co II-38
Easy to Carry, Handy Powered Toothbrush from HoMedics II-38
Rechargeable Power Flosser from Water Pik Inc II-38
Multi-Featured Cybersonic System from Amden Corp II-38
Gillette Launches New Collection of Power Toothbrushes II-38
Electric Toothbrush for Children II-38
Ideavillage Launches Powered Toothbrush for children II-38
Sunstar Expands its Line of Electric Toothbrushes II-38
Electric Toothbrush from Colgate-Palmolive II-39
Oral-B’s Launch in India II-39
Gillette Launches Enhanced Version of Mach 3 Shaver II-39
Norelco Introduces Spectra Shaver II-39
Braun Launches New Electric Shaver II-39
Matsushita Introduces Lotion Dispensing Electric Shaver II-40
Ionic Hair Dryers from Helen of Troy and Conair II-40
High Performance Braun Oral-B 3D Excel from Gillette II-40
Norelco Consumer Products Introduces New Electric Razors II-40
Gillette Launches World’s First Self-Cleaning Shaver II-40
Remington Products Unveils SmartGroomer3 Cordless Electric Shaver II-40
Andis Co Launches Hair Dryers with Night Light II-41
A Mid-Size Compact Hair Dryer from Conair Corp II-41
Compact and handy hair dryers from Braun UK Ltd II-41
Gillette Introduces Wet Shaving Product, Venus for Women II-41
Plaque Removers with Disney Character Brushheads II-41
4. Recent Industry Activity II-42
Helen of Troy Acquires Belson Products II-42
Conair Corporation Takes Over Franzus Company II-42
Salton to Merge with Applica Incorporated II-42
Panasonic Starts Manufacturing Operations II-43
Colgate-Palmolive Acquires Majority Stake in Tom’s of Maine II-43
Zodiac and Carlyle Group Jointly Acquire Waterpik II-43
P&G Acquires Indian Subsidiary of Gillette Company USA in an
Off-Market Deal II-43
Helen of Troy Licenses Toni & Guy Brand from Mascolo to Launch
Hair Care Appliances Products II-44
Philips Shavers in Marketing Partnership with Williams F1 II-44
Philips Loses Trademark Battle to Remington II-44
Dutch Royal Philips to Relocate Head Office II-44
Lion Dental Allies with J. Morita & Shinhung to Market Dental
Products to Dental Clinics II-44
Colgate-Palmolive Forms an Alliance with Forsyth Institute II-44
P&G Acquires Gillette II-45
J & J’s Personal Products Company Acquires Gillette’s REMBRANDT II-45
Conair Acquires Hair Accessory Business from Scunci
International II-46
Gillette Sells UK-Based Headquarters to Bonnington Group II-46
Church & Dwight Acquires SpinBrush Product Line from P&G II-46
Gillette Acquires Rembrandt Brand from Den-Mat II-46
FemCare Institutes a New Company in the US II-46
Rayovac Acquires Remington Products Company II-47
Schawbel Corporation Divests Cordless Hair Care Unit II-47
Lion and Toray Jointly Create Ultrasonic Toothbrush II-47
Nestle and Colgate-Palmolive in Portable Oral Care Agreement II-47
Conair Acquires Pollenex Division II-47
Panasonic and Procter & Gamble Sign Licensing Contract II-47
Philips Divests its OEM Foil Shaver Plant II-48
Salton Inc Acquires Pifco Holdings PLC II-48
Procter & Gamble Acquires Dr Johns Products II-48
Philips Acquires US-based Optiva II-48
Salton Acquires Sonex International Corp II-48
Procter & Gamble Signs Licensing Agreement with American
Design Group & Goody Products Inc II-48
Holmes Acquires Rival II-49
5. Focus on Select Players II-50
Colgate-Palmolive, USA II-50
GABA GmbH, Germany II-50
Conair Corp, USA II-50
Helen of Troy L.P., USA II-51
HoMedics Inc, USA II-51
Johnson & Johnson (J&J), USA II-51
Lion Corp, Japan II-51
Matsushita Electric Industrial Co., Ltd., Japan II-52
Royal Philips Electronics NV, The Netherlands II-52
Norelco Consumer Products Company, USA II-52
Procter & Gamble, USA II-53
Braun GmbH, Germany II-53
Remington Products Company, USA II-54
Salton Inc., USA II-55
Sanyo Electric Company Limited, Japan II-55
Groupe SEB, France II-55
Waterpik Technologies, Inc., USA II-55
Wahl Clipper Corporation, USA II-56
6. Global Market Perspective II-57
Table 6: World Recent Past, Current & Future Analysis for
Personal Care Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) Middle East and
Latin America Markets Independently Analyzed with Annual
Sales Figures in 000’ Units for Years 2000 through 2010
(includes corresponding Graph/Chart) II-57
Table 7: World Long-Term Projections for Personal Care
Appliances by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in 000’ Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-58
Table 8: World 10-Year Perspective for Personal Care
Appliances by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) Middle East and Latin America Markets for Years 2000,
2007 & 2010 (includes corresponding Graph/Chart) II-59
Table 9: World Recent Past, Current & Future Analysis for
Hair Care Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) Middle East and
Latin America Markets Independently Analyzed with Annual
Sales Figures in 000’ Units for Years 2000 through 2010
(includes corresponding Graph/Chart) II-60
Table 10: World Long-Term Projections for Hair Care Appliances
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-61
Table 11: World 10-Year Perspective for Hair Care Appliances
by Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan)
Middle East and Latin America Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-62
Table 12: World Recent Past, Current & Future Analysis for
Hair Care Appliances by Product Segment - Curling Brushes,
Curling Irons, Hair Clippers, Hair Dryers and Hair Setters
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-63
Table 13: World Long-Term Projections for Hair Care Appliances
by Product Segment - Curling Brushes, Curling Irons, Hair
Clippers, Hair Dryers and Hair Setters Markets Independently
Analyzed with Annual Sales in 000’ Units for Years 2011
through 2015 (includes corresponding Graph/Chart) II-63
Table 14: World 10-Year Perspective for Hair Care Appliances
by Product Segment - Percentage Breakdown of Unit Sales for
Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers and
Hair Setters Markets for Years 2000, 2007 & 2010 (includes
corresponding Graph/Chart) II-64
Table 15: World Recent Past, Current & Future Analysis for
Curling Brushes by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-65
Table 16: World Long-Term Projections for Curling Brushes by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-66
Table 17: World 10-Year Perspective for Curling Brushes by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-67
Table 18: World Recent Past, Current & Future Analysis for
Curling Irons by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-68
Table 19: World Long-Term Projections for Curling Irons by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-69
Table 20: World 10-Year Perspective for Curling Irons by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-70
Table 21: World Recent Past, Current & Future Analysis for
Hair Clippers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-71
Table 22: World Long-Term Projections for Hair Clippers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-72
Table 23: World 10-Year Perspective for Hair Clippers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-73
Table 24: World Recent Past, Current & Future Analysis for
Hair Dryers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-74
Table 25: World Long-Term Projections for Hair Dryers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-75
Table 26: World 10-Year Perspective for Hair Dryers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-76
Table 27: World Recent Past, Current & Future Analysis for
Hair Setters by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-77
Table 28: World Long-Term Projections for Hair Setters by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-78
Table 29: World 10-Year Perspective for Hair Setters by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan)
Middle East and Latin America Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-79
Table 30: World Recent Past, Current & Future Analysis for
Oral Care Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) Middle East and
Latin America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-80
Table 31: World Long-Term Projections for Oral Care Appliances
by Geographic Region - US, Canada, Japan,Europe, Asia-Pacific
(excluding Japan), Middle East andLatin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-81
Table 32: World 10-Year Perspective for Oral Care Appliances
by Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan)
Middle East and Latin America Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-82
Table 33: World Recent Past, Current & Future Analysis for
Oral Care Appliances by Product Segment - Electric
Toothbrushes, Oral Irrigators and Plaque Removers Markets
Independently Analyzed with Annual Sales Figures in 000’ Units
for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-83
Table 34: World Long-Term Projections for Oral Care Appliances
by Product Segment - Electric Toothbrushes, Oral Irrigators
and Plaque Removers Markets Independently Analyzed with Annual
Sales in 000’ Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-83
Table 35: World 10-Year Perspective for Oral Care Appliances
by Product Segment - Percentage Breakdown of Unit Sales for
Electric Toothbrushes, Oral Irrigators and Plaque Removers
Markets for Years 2000, 2007 & 2010 (includes corresponding
Graph/Chart) II-84
Table 36: World Recent Past, Current & Future Analysis for
Electric Toothbrushes by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) Middle East and
Latin America Markets Independently Analyzed with Annual
Sales Figures in 000’ Units for Years 2000 through 2010
(includes corresponding Graph/Chart) II-85
Table 37: World Long-Term Projections for Electric
Toothbrushes by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in 000’ Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-86
Table 38: World 10-Year Perspective for Electric Toothbrushes
by Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan)
Middle East and Latin America Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-87
Table 39: World Recent Past, Current & Future Analysis for
Oral Irrigators by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-88
Table 40: World Long-Term Projections for Oral Irrigators by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-89
Table 41: World 10-Year Perspective for Oral Irrigators by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-90
Table 42: World Recent Past, Current & Future Analysis for
Plaque Removers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-91
Table 43: World Long-Term Projections for Plaque Removers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-92
Table 44: World 10-Year Perspective for Plaque Removers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-93
Table 45: World Recent Past, Current & Future Analysis for
Hair Removal Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) Middle East and
Latin America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-94
Table 46: World Long-Term Projections for Hair Removal
Appliances by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in 000’ Units
in 000’ Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-95
Table 47: World 10-Year Perspective for Hair Removal
Appliances by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) Middle East and Latin America Markets for Years 2000,
2007 & 2010 (includes corresponding Graph/Chart) II-96
Table 48: World Recent Past, Current & Future Analysis for
Hair Removal Appliances by Product Segment - Mens Shavers,
Womens Shavers, Epilators and Trimmers (Beard & Mustache)
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-97
Table 49: World Long-Term Projections for Hair Removal
Appliances by Product Segment - Mens Shavers, Womens
Shavers, Epilators and Trimmers (Beard & Mustache) Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-97
Table 50: World 10-Year Perspective for Hair Removal
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Mens Shavers, Womens Shavers, Epilators and
Trimmers (Beard & Mustache) Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-98
Table 51: World Recent Past, Current & Future Analysis for
Men’s Shavers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-99
Table 52: World Long-Term Projections for Men’s Shavers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-100
Table 53: World 10-Year Perspective for Men’s Shavers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-101
Table 54: World Recent Past, Current & Future Analysis for
Women’s Shavers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-102
Table 55: World Long-Term Projections for Women’s Shavers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-103
Table 56: World 10-Year Perspective for Women’s Shavers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-104
Table 57: World Recent Past, Current & Future Analysis for
Epilators by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-105
Table 58: World Long-Term Projections for Epilators by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-106
Table 59: World 10-Year Perspective for Epilators by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-107
Table 60: World Recent Past, Current & Future Analysis for
Trimmers (Beard and Mustache) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in 000’ Units for Years 2000 through 2010
(includes corresponding Graph/Chart) II-108
Table 61: World Long-Term Projections for Trimmers (Beard and
Mustache) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in 000’ Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-109
Table 62: World 10-Year Perspective for Trimmers (Beard and
Mustache) by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) Middle East and Latin America Markets for Years 2000,
2007 & 2010 (includes corresponding Graph/Chart) II-110
Table 63: World Recent Past, Current & Future Analysis for
Other Personal Care Appliances by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in 000’ Units for Years 2000 through
2010 (includes corresponding Graph/Chart) II-111
Table 64: World Long-Term Projections for Other Personal Care
Appliances by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in 000’ Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-112
Table 65: World 10-Year Perspective for Other Personal Care
Appliances by Geographic Region - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) Middle East and Latin America Markets for
Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) II-113
Table 66: World Recent Past, Current & Future Analysis for
Other Personal Care Appliances by Product Segment - Heating
Pads, Whirlpool Baths (Portable) and Massagers Markets
Independently Analyzed with Annual Sales Figures in 000’ Units
for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-114
Table 67: World Long-Term Projections for Other Personal Care
Appliances by Product Segment - Heating Pads, Whirlpool Baths
(Portable) and Massagers Markets Independently Analyzed with
Annual Sales in 000’ Units for Years 2011 through 2015
(includes corresponding Graph/Chart) II-114
Table 68: World 10-Year Perspective for Other Personal Care
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Heating Pads, Whirlpool Baths (Portable) and
Massagers Markets for Years 2000, 2007 & 2010 (includes
corresponding Graph/Chart) II-115
Table 69: World Recent Past, Current & Future Analysis for
Heating Pads by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-116
Table 70: World Long-Term Projections for Heating Pads by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-117
Table 71: World 10-Year Perspective for Heating Pads by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-118
Table 72: World Recent Past, Current & Future Analysis for
Whirlpool Baths (Portable) by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) Middle East and
Latin America Markets Independently Analyzed with Annual
Sales Figures in 000’ Units for Years 2000 through 2010
(includes corresponding Graph/Chart) II-119
Table 73: World Long-Term Projections for Whirlpool Baths
(Portable) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in 000’
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-120
Table 74: World 10-Year Perspective for Whirlpool Baths
(Portable) by Geographic Region - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) Middle East and Latin America Markets for
Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) II-121
Table 75: World Recent Past, Current & Future Analysis for
Massagers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-122
Table 76: World Long-Term Projections for Massagers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in 000’ Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-123
Table 77: World 10-Year Perspective for Massagers by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle
East and Latin America Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-124
III. MARKET
1. United States III-1
A.Market Analysis III-1
Outlook III-1
Stress: Important Driver for Personal Care Appliances III-1
Market for Power Toothbrushes III-1
Hair Care Appliances Market Witnesses Growth III-2
Domestic Consumers Drive Demand for Small Hair Care Appliances III-2
African-American Hair Care Needs - Immense Yet Untapped Market III-2
Electric Personal Grooming Products for Women on the Spur III-2
Market Trends III-3
Market Snapshots III-3
Table 78: Personal Care Appliances Market in the US (2006):
Percentage Breakdown of Value Sales by Leading
Brands-Helen of Troy, Conair, Remington, and Others
(includes corresponding Graph/Chart) III-4
Retail Scenario III-4
Drug Chain Store Vs Mass Merchants III-4
Aging Boomers Drive Retail Home Health Care in the US III-4
Personal Care Appliances as Gift Items III-4
Popular Personal Care Items at Chain Drug Stores III-5
Home Based Heat Therapy Getting Popular at Drug Chains III-5
Market Size Analysis for Select Segments III-6
A.Hair Care Appliances III-6
Table 79: Hair Care Appliances Market in the US (2007):
Percentage Breakdown of Volume Sales by Leading Brands-
Ace, Conair, Cosmopolitan, Goody, Karina, Revlon, Scunci,
Scunci No Damage, Scunci Salon, Scunci Style, Private
Label, and Others (includes corresponding Graph/Chart) III-6
Table 80: Hair Care Appliances Market in the US (2007):
Percentage Breakdown of Value Sales by Leading Brands-
Ace, Conair, Conair Professional, Cosmopolitan, Goody,
Karina, Scunci, Scunci No Damage, Scunci Salon, Scunci
Style, Private Label, and Others (includes corresponding
Graph/Chart) III-6
Curling Brushes Market III-7
Table 81: Leading Players in the US Personal Care
Appliances Market for Curling Brushes (2006): Percentage
Breakdown of Volume Sales by Company for Conair, Helen of
Troy, and Others (includes corresponding Graph/Chart) III-7
Curling Irons Market III-7
Table 82: Leading Players in the US Personal Care
Appliances Market for Curling Irons (2006): Percentage
Breakdown of Volume Sales by Company for Conair, Helen of
Troy, and Others (includes corresponding Graph/Chart) III-7
Hair Clippers Market III-7
Hair Dryers Market III-8
Table 83: Hair Dryers Market in the US (2006): Percentage
Breakdown of Value Sales by Leading Brands-Conair, Helen
of Troy, Remington, and Others (includes corresponding
Graph/Chart) III-8
Hair Setters Market III-8
Table 84: Leading Players in the US Personal Care
Appliances Market for Hair Setters (2006): Percentage
Breakdown of Volume Sales by Company for Conair,
Remington, Helen of Troy, and Others (includes
corresponding Graph/Chart) III-8
B.Oral Care Appliances III-8
Electric Toothbrushes and Plaque Removers Market III-8
Table 85: Power Toothbrushes Market in the US (2007):
Percentage Breakdown of Value Sales by Leading Brands-
Braun Oral-B, Crest Spinbrush Pro Clean, Crest Spinbrush
Pro Whitening, Oral-B Crossaction, Oral-B Crossaction
Power Max, Oral-B Professional Care, Oral-B Triumph,
Oral-B Vitality, Sonicare Advance, Sonicare Elite, and
Others (includes corresponding Graph/Chart) III-9
Table 86: Power Toothbrushes Market in the US (2007):
Percentage Breakdown of Volume Sales by Leading Brands-
Braun Oral-B, Crest Spinbrush Pro Clean, Crest Spinbrush
Pro Whitening, Oral-B Crossaction, Oral-B Crossaction
Power Max, Oral-B Professional Care, Oral-B Triumph,
Oral-B Vitality, Sonicare Advance, Sonicare Elite, and
Others (includes corresponding Graph/Chart) III-9
Table 87: Leading Players in the US Market for Power
Toothbrush (2006): Percentage Breakdown of Retail Value
Sales by Company for Procter & Gamble, Royal Philips,
Church & Dwight, Colgate Palmolive Company, Conair
Corporation, and Others (includes corresponding
Graph/Chart) III-10
Table 88: Leading Brands in the US Market for Power
Toothbrush (2005): Percentage Breakdown of Retail Value
Sales for Braun/ Oral- B, Zoothbrush, Sonicare, Crest
Spin Brush, Colgate, Interplak, Others (includes
corresponding Graph/Chart) III-10
Affordable Electric-Assisted Toothbrushes III-10
Reviving Factor: Kids III-11
Licensed Characters: A Booster III-11
Oral Irrigators Market III-12
C.Hair Removal Appliances III-12
Men’s Shavers Market III-12
Table 89: Leading Players in the US Personal Care
Appliances Market for Mens Shavers (2006): Percentage
Breakdown of Volume Sales by Company for Norelco,
Remington, Braun, Matsushita (Panasonic), and Others
(includes corresponding Graph/Chart) III-12
Table 90: Hair Removal Appliances (Shaving Razor
Cartridges) Market in the US (2006): Percentage Breakdown
of Value Sales by Leading Brands- Gillette Fusion,
Gillette Fusion Power, Gillette M3 Power, Gillette Mach3,
Gillette Mach3 Turbo, Gillette Sensor Excel, Gillette
Venus, Gillette Venus Divine, Schick Intuition, Schick
Quattro, and Others (includes corresponding Graph/Chart) III-12
Women’s Shavers Market III-13
Table 91: Leading Players in the US Personal Care
Appliances Market for Womens Shavers (2006): Percentage
Breakdown of Volume Sales by Company for Remington,
Matsushita (Panasonic), Norelco and Others (includes
corresponding Graph/Chart) III-13
Facts on Women’s Shavers Market in the US III-13
Products Introduced in this Segment in Recent Past III-13
Beard & Mustache Trimmers Market III-14
Table 92: Leading Players in the US Personal Care
Appliances Market for Beard & Mustache Trimmers (2006):
Percentage Breakdown of Volume Sales by Company for
Conair, Remington, Wahl, and Others (includes
corresponding Graph/Chart) III-14
US Imports/Exports of Shavers III-14
Table 93: US Exports of Shavers with Built-In Electric
Motors in 2006: Percentage Breakdown of Dollar Share by
Region/Country for Canada, Mexico, Japan, UAE, Israel,
Malaysia, Venezuela and Rest of World (includes
corresponding Graph/Chart) III-14
Table 94: US Imports of Shavers with Built-In Electric
Motors in 2006: Percentage Breakdown of Dollar Share by
Region/Country for China, Netherlands, Germany and Rest
of World (includes corresponding Graph/Chart) III-15
D.Other Personal Care Appliances III-15
Massagers Market III-15
Distribution Practices III-15
Trends in the Massager Category III-15
Table 95: Other Personal Care Appliances (Heat Packs)
Market in the US (2006): Percentage Breakdown of Value
Sales by Leading Brands- 3M Nexcare, Ace, Bed Buddy,
Cura Heat, Homedics Thera P, Icy Hot Pro Therapy, Kaz
Smart Heat, Thera Med, Therma Care, Well Patch, Private
Label, and Others (includes corresponding Graph/Chart) III-16
Table 96: Other Personal Care Appliances (Heat Packs)
Market in the US (2006): Percentage Breakdown of Volume
Sales by Leading Brands- 3M Nexcare, Ace, Bed Buddy,
Cura Heat, Homedics Thera P, Icy Hot Pro Therapy, Kaz
Smart Heat, Thera Med, Therma Care, Well Patch, Private
Label, and Others (includes corresponding Graph/Chart) III-16
Table 97: Other Personal Care Appliances (Foot Care
Devices) Market in the US (2006): Percentage Breakdown
of Volume Sales by Leading Players- Combe, Del
Laboratories, Implus, Paris Presents, Pedifix, ProFoot
Footcare, Schering-Plough, Spenco, Tweezerman, W. E.
Bassett, and Others (includes corresponding Graph/Chart) III-17
Table 98: Other Personal Care Appliances (Body/Muscle
Support Devices) Market in the US (2006): Percentage
Breakdown of Volume Sales by Leading Brands- Ace,
Futuro, Futuro Beyond Support, Futuro Sport, Johnson &
Johnson Coach, Mueller Sport Care, Sport Aid, TED,
Tru-Fit, Tru-Fit Elasto Preene, Private Label, and
Others (includes corresponding Graph/Chart) III-17
Market Shares of Select Product Segments in Recent Past III-18
Table 99: Personal Care Appliances Market in the US (2004):
Percentage Breakdown of Value Sales by Leading Brands-Helen
of Troy, Conair, Windmere, Remington, and Others (includes
corresponding Graph/Chart) III-18
Table 100: Hair Setters Market in the US (2004): Percentage
Breakdown by Distribution Channel - Mass Merchants,
Drugstores, Department Stores, and Others (includes
corresponding Graph/Chart) III-18
Table 101: Men’s Shavers Market in the US (2004):
Percentage Breakdown by Distribution Channel - Mass
Merchants, Supermarkets & Drugstores, Department &
Specialty Stores, and Others (includes corresponding
Graph/Chart) III-18
Table 102: Hand Held Hair Dryers Market in the US (2004):
Percentage Breakdown by Distribution Channel - Mass
Merchants, Supermarkets & Drugstores, Department &
Specialty Stores, and Others (includes corresponding
Graph/Chart) III-18
Table 103: Leading Players in the US Personal Care
Appliances Market for Curling Brushes (2003 & 2005):
Percentage Breakdown of Volume Sales by Company for Conair,
Helen of Troy, Applica, and Others (includes corresponding
Graph/Chart) III-19
Table 104: Leading Players in the US Personal Care
Appliances Market for Curling Irons (2003 & 2005):
Percentage Breakdown of Volume Sales by Company for
Conair,Helen of Troy, and Others (includes corresponding
Graph/Chart) III-19
Table 105: Hair Clippers Market in the US (2004):
Percentage Breakdown of Value Sales by Leading
Brands-Conair, Sunbeam/Oster, Wahl, Remington, and Others
(includes corresponding Graph/Chart) III-20
Table 106: Hair Dryers Market in the US (2004): Percentage
Breakdown of Value Sales by Leading Brands-Conair, Helen of
Troy, Remington, Windmere, and Others (includes
corresponding Graph/Chart) III-20
Table 107: Leading Players in the US Personal Care
Appliances Market for Hair Setters (2003 & 2005):
Percentage Breakdown of Volume Sales by Company for Conair,
Remington/Clairol, Helen of Troy, and Others (includes
corresponding Graph/Chart) III-20
Table 108: Leading Players in the US Market for Power
Toothbrush (2005): Percentage Breakdown of Retail Value
Sales by Company for Procter & Gamble, Royal Philips,
Church & Dwight, Colgate Palmolive Company, Conair
Corporation, and Others (includes corresponding
Graph/Chart) III-21
Table 109: Leading Players in the US Personal Care
Appliances Market for Men’s Shavers (2003 & 2005):
Percentage Breakdown of Volume Sales by Company for
Norelco, Remington, Braun, Matsushita (Panasonic), and
Others (includes corresponding Graph/Chart) III-21
Table 110: US Personal Care Appliances Market for Men’s
Shavers (2004): Estimated Sales by Price Range (includes
corresponding Graph/Chart) III-21
Table 111: Leading Players in the US Personal Care
Appliances Market for Women’s Shavers (2003 & 2005):
Percentage Breakdown of Volume Sales by Company for
Remington, Matsushita (Panasonic), Norelco and Others
(includes corresponding Graph/Chart) III-22
Table 112: Leading Players in the US Personal Care
Appliances Market for Beard & Mustache Trimmers (2003 &
2005): Percentage Breakdown of Volume Sales by Company for
Conair, Remington, Wahl, and Others (includes corresponding
Graph/Chart) III-22
Table 113: Massagers Market in the US (2004): Percentage
Breakdown of Value Sales by Leading Brands-HoMedics,
Conair, Dr.Scholls, Remington, and Others (includes
corresponding Graph/Chart) III-23
Market Shares of Select Product Segments in Early 2000 and
Late 90s III-23
Table 114: Leading Manufacturers of Personal Care
Appliances in the US: Market Share of Conair, Helen of
Troy, Remington, Windmere, and Others for 2001 and 2000
(includes corresponding Graph/Chart) III-23
Table 115: Population Statistics: 2001 (In Thousands) (
includes corresponding Graph/Chart) III-23
Table 116: Leading Makers of Hair Setters in the US:
Market Share of Conair, Remington/ Clairol, Helen of Troy,
Applica, and Others for 2000 (includes corresponding
Graph/Chart) III-24
Table 117: Hair Setter Market in the US - Sales Breakdown
by Channel of Distribution- Mass Merchants, Drug Stores,
Department Stores, and Other for 1999 (In %) (includes
corresponding Graph/Chart) III-24
Table 118: Major Manufacturers of Curling Irons/ Curling
Brushes in the US: Market Share of Conair, Helen of Troy,
Applica, Braun, and Others for 2000 (includes
corresponding Graph/Chart) III-24
Table 119: Major Manufacturers of Curling Brushes/Hot Air
Brushes in the U.S: Market Share of Conair, Helen of Troy,
Windmere, and Others for 2000 (includes corresponding
Graph/Chart) III-24
Table 120: Major Hair Clippers Companies in the US: Market
Share of Conair, Wahl, Sunbeam/Oster, Remington, Norelco,
Homedics, and Others for 2001 and 2000 (includes
corresponding Graph/Chart) III-25
Table 121: Leading Hair Dryer Makers in the US: Market
Share of Conair, Helen of Troy, Remington, Windmere, and
Others for 2000 (includes corresponding Graph/Chart) III-25
Table 122: Leading Manufacturers of Hand-Held Hair Dryers
in the US: Market Share of Conair, Helen of Troy,
Remington/Clairol, Hartman, Applica, and Others for 2000
(includes corresponding Graph/Chart) III-25
Table 123: Hand Held Hair Dryers Market in the US: Sales
Breakdown by Channel of Distribution-Mass Merchants,
Supermarkets & Drugstores, Department Stores, Specialty
Stores, and Catalogs for 2000 (includes corresponding
Graph/Chart) III-26
Table 124: Leading Manufacturers of Curling Irons in the
US: Market Share of Conair, Helen of Troy, and Others for
1999 (includes corresponding Graph/Chart) III-26
Five Leading Electric Toothbrush Models in 2000: Ranking of
Braun Oral-B 3-D Electric Toothbrush, Braun Oral-B Ultra
Electric Toothbrush, Sonicare Plus, Sonicare Advance, and
Sonicare Personal III-26
Table 125: Market for Electric Dental Appliances:
Percentage Share of Power Toothbrushes, Accessories
(Replacement Brush Heads and Irrigator Tips), and Oral
Irrigators for 2000 (includes corresponding Graph/Chart) III-26
Table 126: Best Selling Brands of Electric Toothbrushes in
the US: Market Share of Braun, Sonicare, Interplak,
Colgate, Homedics, and Others for 2001 (includes
corresponding Graph/Chart) III-27
Table 127: Leading Brands of Electric Toothbrushes in the
US: Sales of Braun Oral B, Sonicare, Dr. Johns Spin Brush,
Colgate Actibrush, Interplak, Braun, Butler Gum, Oral B,
and Butler Proxabrush for 2000 (Sales in US$ Million)
(includes corresponding Graph/Chart) III-27
Table 128: Leading Electric Toothbrush Brands in the US:
2001 - Braun Oral B Dental, Braun Oral B Ultra Dental,
Braun Oral B 3D Dental, Crest SpinBrush Youth, Crest
SpinBrush Classic, Colgate Actibrush Dental, Interplak
Dental, Sonicare Dental, Sonicare Advance Dental, Teledyne
Water Pik Dental (% Share of Select Brands in Units)
(includes corresponding Graph/Chart) III-27
Table 129: Relative Percentage Share of Powered
Toothbrushes in the US, by Price Points - $30: 2001 (includes corresponding Graph/Chart) III-28
Table 130: Media Expenditure of Select Manual and Electric
Toothbrush Brands in the US: 1999 - Braun Oral B Manual,
Electric
Colgate Manual, Electric
Crest Manual, Electric
Reach Manual
Mentadent Manual (US$ Million) (includes
corresponding Graph/Chart) III-28
Table 131: Leading Manufacturers of Electric Shavers in the
US - Market Share of Norelco, Remington, Braun, Matsushita,
Wahl, Conair, and Others for 2000 (includes corresponding
Graph/Chart) III-28
Table 132: Leading Manufacturers of Men’s Shavers in the
US: Market Share of Norelco, Remington, Braun, Matsushita
(Panasonic), Wahl, Conair, and Others for 2000 (includes
corresponding Graph/Chart) III-29
Table 133: Men’s Shavers Market in the US - Sales Breakdown
by Channel- Mass Merchants, Supermarkets & drugstores,
Department Stores, Catalogs, and Specialty Stores for 1999
(includes corresponding Graph/Chart) III-29
Table 134: Leading Manufacturers of Women’s Shavers in the
US: Market Share of Remington, Matsushita (Panasonic),
Norelco Consumer Products, Conair, Emjoi, Wahl, and Others
for 2000 (includes corresponding Graph/Chart) III-29
Table 135: Leading Manufacturers of Beard & Mustache
Trimmers in the US: Market Share of Conair, Remington,
Wahl, Norelco Consumer Products, and Others for 2000
(includes corresponding Graph/Chart) III-30
Table 136: Leading Players in the US Massagers Segment:
Market Share of Homedics, Conair, Dr. Scholls, Remington,
JB Research, and Other for 2001 and 2000 (Value Share)
(includes corresponding Graph/Chart) III-30
Table 137: Leading Players in the US Massagers Segment:
Market Share of Homedics, Conair, Dr. Scholls, Remington,
JB Research, and Others for 2001 and 2000 (Volume Share)
(includes corresponding Graph/Chart) III-31
Table 138: Massagers Market in the US - Sales Breakdown by
Retail Outlet- Mass Merchants, Supermarkets & Drugstores,
Department Stores, Specialty Stores, and Catalogs for 2000
(includes corresponding Graph/Chart) III-31
Product Launches III-31
Strategic Corporate Developments III-43
Key Players III-47
B.Market Analytics III-52
Table 139: US Recent Past, Current & Future Analysis for
Personal Care Appliances by Product Segment - Hair Care
Appliances (Curling Brushes, Curling Irons, Hair Clippers,
Hair Dryers, and Hair Setters), Oral Care Appliances
(Electric Toothbrushes, Oral Irrigators, and Plaque
Removers), Hair Removal Appliances (Men’s Shavers, Women’s
Shavers, Epilators, and Trimmers (Beard & Mustache)), and
Other Personal Care Appliances (Heating Pads, Whirlpool
Baths (Portable), and Massagers) Markets Independently
Analyzed with Annual Sales Figures in 000’ Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-52
Table 140: US Long-term Projections for Personal Care
Appliances by Product Segment - Hair Care Appliances
(Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
and Hair Setters), Oral Care Appliances (Electric
Toothbrushes, Oral Irrigators, and Plaque Removers), Hair
Removal Appliances (Men’s Shavers, Women’s Shavers,
Epilators, and Trimmers (Beard & Mustache), and Other
Personal Care Appliances (Heating Pads, Whirlpool Baths
(Portable), and Massagers) Markets Independently Analyzed
with Annual Sales in 000’ Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-53
Table 141: US 10-Year Perspective for Personal Care
Appliances by Product Segment - Percentage Breakdown of
Unit Sales for Hair Care Appliances (Curling Brushes,
Curling Irons, Hair Clippers, Hair Dryers, and Hair
Setters), Oral Care Appliances (Electric Toothbrushes, Oral
Irrigators, and Plaque Removers), Hair Removal Appliances
(Men’s Shavers, Women’s Shavers, Epilators, and Trimmers
(Beard & Mustache)), and Other Personal Care Appliances
(Heating Pads, Whirlpool Baths (Portable), and Massagers)
Markets for 2000, 2007 & 2010 (includes corresponding
Graph/Chart) III-54
2. Canada III-55
A.Market Analysis III-55
Imports/Exports of Electric Shavers III-55
Table 142: Canadian Exports of Electric Shavers with
Built-In Motors in 2006: Percentage Breakdown of Dollar
Share by Region/Country for US, UAE, Israel and Rest of
World (includes corresponding Graph/Chart) III-55
Table 143: Canadian Imports of Electric Shavers with
Built-In Motors in 2006: Percentage Breakdown of Dollar
Share by Region/Country for China, Netherlands, Germany, US
and Rest of World (includes corresponding Graph/Chart) III-55
B.Market Analytics III-56
Table 144: Canadian Recent Past, Current & Future Analysis
for Personal Care Appliances by Product Segment - Hair Care
Appliances (Curling Brushes, Curling Irons, Hair Clippers,
Hair Dryers, and Hair Setters), Oral Care Appliances
(Electric Toothbrushes, Oral Irrigators, and Plaque
Removers), Hair Removal Appliances (Men’s Shavers, Women’s
Shavers, Epilators, and Trimmers (Beard & Mustache)), and
Other Personal Care Appliances (Heating Pads, Whirlpool
Baths (Portable), and Massagers) Markets Independently
Analyzed with Annual Sales Figures in 000’ Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-56
Table 145: Canadian Long-term Projections for Personal Care
Appliances by Product Segment - Hair Care Appliances
(Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
and Hair Setters), Oral Care Appliances (Electric
Toothbrushes, Oral Irrigators, and Plaque Removers), Hair
Removal Appliances (Men’s Shavers, Women’s Shavers,
Epilators, and Trimmers (Beard & Mustache), and Other
Personal Care Appliances (Heating Pads, Whirlpool Baths
(Portable), and Massagers) Markets Independently Analyzed
with Annual Sales in 000’ Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-57
Table 146: Canadian 10-Year Perspective for Personal Care
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Hair Care Appliances (Curling Brushes, Curling
Irons, Hair Clippers, Hair Dryers, and Hair Setters), Oral
Care Appliances (Electric Toothbrushes, Oral Irrigators, and
Plaque Removers), Hair Removal Appliances (Men’s Shavers,
Women’s Shavers, Epilators, and Trimmers (Beard &
Mustache)), and Other Personal Care Appliances (Heating
Pads, Whirlpool Baths (Portable), and Massagers) Markets for
2000, 2007 & 2010 (includes corresponding Graph/Chart) III-58
3. Japan III-59
A.Market Analysis III-59
Outlook III-59
Leading Players III-59
Oral Care - A Promising Sector III-59
Japanese Electric Toothbrush Market III-60
Highlights III-60
An Insight into the Electric Toothbrushes Category III-60
Current Scenario III-60
Hair Dryers Market III-61
The Choice for Women III-61
Hair Removal Market III-61
Summer Season Enhances Shaving Mood III-61
Massagers Gaining in Popularity III-61
Strategic Corporate Developments III-61
Key Players III-63
B.Market Analytics III-64
Table 147: Japanese Recent Past, Current & Future Analysis
for Personal Care Appliances by Product Segment - Hair Care
Appliances (Curling Brushes, Curling Irons, Hair Clippers,
Hair Dryers, and Hair Setters), Oral Care Appliances
(Electric Toothbrushes, Oral Irrigators, and Plaque
Removers), Hair Removal Appliances (Men’s Shavers, Women’s
Shavers, Epilators, and Trimmers (Beard & Mustache)), and
Other Personal Care Appliances (Heating Pads, Whirlpool
Baths (Portable), and Massagers) Markets Independently
Analyzed with Annual Sales Figures in 000’ Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-64
Table 148: Japanese Long-term Projections for Personal Care
Appliances by Product Segment - Hair Care Appliances
(Curling Brushes, Curling Irons ,Hair Clippers, Hair Dryers,
and Hair Setters), Oral Care Appliances (Electric
Toothbrushes, Oral Irrigators, and Plaque Removers), Hair
Removal Appliances (Men’s Shavers, Women’s Shavers,
Epilators, and Trimmers (Beard & Mustache), and Other
Personal Care Appliances (Heating Pads, Whirlpool Baths
(Portable), and Massagers) Markets Independently Analyzed
with Annual Sales in 000’ Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-65
Table 149: Japanese 10-Year Perspective for Personal Care
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Hair Care Appliances (Curling Brushes, Curling
Irons, Hair Clippers, Hair Dryers, and Hair Setters), Oral
Care Appliances (Electric Toothbrushes, Oral Irrigators, and
Plaque Removers), Hair Removal Appliances (Men’s Shavers,
Women’s Shavers, Epilators, and Trimmers (Beard &
Mustache)), and Other Personal Care Appliances (Heating
Pads, Whirlpool Baths (Portable), and Massagers) Markets for
2000, 2007 & 2010 (includes corresponding Graph/Chart) III-66
4. Europe III-67
A.Market Analysis III-67
Overview III-67
Growing Personal Care Appliance Market in Europe III-67
B.Market Analytics III-67
Table 150: European Recent Past, Current & Future Analysis
for Personal Care Appliances by Geographic Region - France,
Germany, UK, Italy & Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in 000’ Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-67
Table 151: European Long-term Projections Personal Care
Appliances by Geographic Region - France, Germany, UK, Italy
& Rest of Europe Markets Independently Analyzed with Annual
Sales in 000’ Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-68
Table 152: European Recent Past, Current & Future Analysis
for Personal Care Appliances by Product Segment - Hair Care
Appliances (Curling Brushes, Curling Irons, Hair Clippers,
Hair Dryers, and Hmair Setters), Oral Care Appliances
(Electric Toothbrushes, Oral Irrigators, and Plaque
Removers), Hair Removal Appliances (Men’s Shavers, Women’s
Shavers, Epilators, and Trimmers (Beard & Mustache)), and
Other Personal Care Appliances (Heating Pads, Whirlpool
Baths (Portable), and Massagers) Markets Independently
Analyzed with Annual Sales Figures in 000’ Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-69
Table 153: European Long-term Projections for Personal Care
Appliances by Product Segment - Hair Care Appliances
(Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
and Hair Setters), Oral Care Appliances (Electric
Toothbrushes, Oral Irrigators, and Plaque Removers), Hair
Removal Appliances (Men’s Shavers, Women’s Shavers,
Epilators, and Trimmers (Beard & Mustache), and Other
Personal Care Appliances (Heating Pads, Whirlpool Baths
(Portable), and Massagers) Markets Independently Analyzed
with Annual Sales in 000’ Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-70
Table 154: European 10-Year Perspective for Personal Care
Appliances by Geographic Region - Percentage Breakdown of
Unit Sales for France, Germany, United Kingdom, Italy and
Rest of Europe Markets for Years 2000, 2007 & 2010 (includes
corresponding Graph/Chart) III-71
Table 155: European 10-Year Perspective for Personal Care
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Hair Care Appliances (Curling Brushes, Curling
Irons, Hair Clippers, Hair Dryers, and Hair Setters), Oral
Care Appliances (Electric Toothbrushes, Oral Irrigators, and
Plaque Removers), Hair Removal Appliances (Men’s Shavers,
Women’s Shavers, Epilators, and Trimmers (Beard &
Mustache)), and Other Personal Care Appliances (Heating
Pads, Whirlpool Baths (Portable), and Massagers) Markets for
2000, 2007 & 2010 (includes corresponding Graph/Chart) III-72
4a. France III-73
A.Market Analysis III-73
Highlights III-73
Snapshots III-73
Table 156: French Market for Electric Epilators (2002 &
2005): Percentage Share Breakdown of Value Sales by Retail
Outlet for Hypermarkets, Large and medium stores, Mail
order, Independent retailers, Department stores, and
Supermarkets (includes corresponding Graph/Chart) III-73
Groupe SEB - A Key Player III-74
B.Market Analytics III-74
Table 157: French Recent Past, Current & Future Analysis for
Personal Care Appliances by Product Segment - Hair Care
Appliances (Curling Brushes, Curling Irons, Hair Clippers,
Hair Dryers, and Hair Setters), Oral Care Appliances
(Electric Toothbrushes, Oral Irrigators, and Plaque
Removers), Hair Removal Appliances (Men’s Shavers, Women’s
Shavers, Epilators, and Trimmers (Beard & Mustache)), and
Other Personal Care Appliances (Heating Pads, Whirlpool
Baths (Portable), and Massagers) Markets Independently
Analyzed with Annual Sales Figures in 000’ Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-74
Table 158: French Long-term Projections for Personal Care
Appliances by Product Segment - Hair Care Appliances
(Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
and Hair Setters), Oral Care Appliances (Electric
Toothbrushes, Oral Irrigators, and Plaque Removers), Hair
Removal Appliances (Men’s Shavers, Women’s Shavers,
Epilators, and Trimmers (Beard & Mustache), and Other
Personal Care Appliances (Heating Pads, Whirlpool Baths
(Portable), and Massagers) Markets Independently Analyzed
with Annual Sales in 000’ Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-75
Table 159: French 10-Year Perspective for Personal Care
Appliances by Product Segment - Percentage Breakdown of
Unit Sales for Hair Care Appliances (Curling Brushes,
Curling Irons, Hair Clippers, Hair Dryers, and Hair
Setters), Oral Care Appliances (Electric Toothbrushes, Oral
Irrigators, and Plaque Removers), Hair Removal Appliances
(Men’s Shavers, Women’s Shavers, Epilators, and Trimmers
(Beard & Mustache)), and Other Personal Care Appliances
(Heating Pads, Whirlpool Baths (Portable), and Massagers)
Markets for 2000, 2007 & 2010 (includes corresponding
Graph/Chart) III-76
4b. Germany III-77
A.Market Analysis III-77
Overview III-77
Snapshots III-77
Electric and Battery-Operated Brushes Fast Replacing Manual
Toothbrushes III-77
Market Shares of Leading Players and Brands in Recent Past III-77
Table 160: Hair Care Appliances Market in Germany: Sales of
Drying hoods, Hairdryers, and Hair Stylers from 2000 to
2002 (Sales in €Euro Million) (includes corresponding
Graph/Chart) III-77
Table 161: Oral Care Appliances Market in Germany: Sales of
Electric Toothbrushes, Dental Waterjets,and Dental Centers
from 2000 to 2002 (Sales in € Million) (includes
corresponding Graph/Chart) III-78
Table 162: Market Share of Leading Electric Toothbrush
Companies in Germany (1999): Braun, Blendax/P&G, Rowenta,
AEG, Oral B and Quelle (includes corresponding Graph/Chart) III-78
Strategic Corporate Developments III-78
Key Players III-79
B.Market Analytics III-80
Table 163: German Recent Past, Current & Future Analysis for
Personal Care Appliances by Product Segment - Hair Care
Appliances (Curling Brushes, Curling Irons, Hair Clippers,
Hair Dryers, and Hair Setters), Oral Care Appliances
(Electric Toothbrushes, Oral Irrigators, and Plaque
Removers), Hair Removal Appliances (Men’s Shavers, Women’s
Shavers, Epilators, and Trimmers (Beard & Mustache)), and
Other Personal Care Appliances (Heating Pads, Whirlpool
Baths (Portable), and Massagers) Markets Independently
Analyzed with Annual Sales Figures in 000’ Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-80
Table 164: German Long-term Projections for Personal Care
Appliances by Product Segment - Hair Care Appliances
(Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
and Hair Setters), Oral Care Appliances (Electric
Toothbrushes, Oral Irrigators, and Plaque Removers), Hair
Removal Appliances (Men’s Shavers, Women’s Shavers,
Epilators, and Trimmers (Beard & Mustache), and Other
Personal Care Appliances (Heating Pads, Whirlpool Baths
(Portable), and Massagers) Markets Independently Analyzed
with Annual Sales in 000’ Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-81
Table 165: German 10-Year Perspective for Personal Care
Appliances by Product Segment - Percentage Breakdown of
Unit Sales for Hair Care Appliances (Curling Brushes,
Curling Irons, Hair Clippers, Hair Dryers, and Hair
Setters), Oral Care Appliances (Electric Toothbrushes, Oral
Irrigators, and Plaque Removers), Hair Removal Appliances
(Men’s Shavers, Women’s Shavers, Epilators, and Trimmers
(Beard & Mustache)), and Other Personal Care Appliances
(Heating Pads, Whirlpool Baths (Portable), and Massagers)
Markets for 2000, 2007 & 2010 (includes corresponding
Graph/Chart) III-82
4c. United Kingdom III-83
A.Market Analysis III-83
Highlights III-83
Aggressive Marketing Captures Men’s Attention III-83
Manufacturers Launch New Products to Entice Customers III-83
Hair Care Appliances Market III-83
Electrical Hair Styling III-83
Hair Dryers: Wider Access Drive Sales III-83
Hair Removal Appliances Market III-84
Power Shavers - Bias Towards Women III-84
Men’s Electric Shavers Emerging into Stylish Gadgets III-84
Addressing Irritation Problem III-84
Young Customers III-85
Table 166: Men’s Electric Shavers Market in the UK
(2004): Percentage Breakdown of Value Sales by Leading
Brands - Phillips, Braun and Others (includes
corresponding Graph/Chart) III-85
Table 167: Leading Players in the UK Personal Care
Appliances Market for Electric Shavers (2003 & 2005):
Percentage Breakdown by Company for Phillips, Braun,
Remington, and Others (includes corresponding Graph/Chart) III-85
The Epilator Sector III-86
Epilator with Smooth Features III-86
Oral Care Appliances Market III-86
Electric Toothbrush III-86
Sonic Power III-86
Retail Market III-86
Past Perspective III-86
Best Selling Toothbrush Brands in the UK: Ranking of Oral B
Electric Replacement Heads, Oral B Electric, Actibrush,
Oral B, Colgate, Reach, Wisdom, Tesco, Aquafresh, and
Jordan Sensiflex for 2001 III-86
Table 168: Leading Brands of Men’s Electric Shavers in the
UK: Market Share of Philips, Braun, and Others for 1999
(includes corresponding Graph/Chart) III-87
Table 169: Leading Electric Shaver Companies in the UK:
Market Share of Philips Braun, Remington, Hitachi, and
Others for 1998 (includes corresponding Graph/Chart) III-87
Product Launches III-87
Strategic Corporate Developments III-88
B.Market Analytics III-89
Table 170: UK Recent Past, Current & Future Analysis for
Personal Care Appliances by Product Segment - Hair Care
Appliances (Curling Brushes, Curling Irons, Hair Clippers,
Hair Dryers, and Hair Setters), Oral Care Appliances
(Electric Toothbrushes, Oral Irrigators, and Plaque
Removers), Hair Removal Appliances (Men’s Shavers, Women’s
Shavers, Epilators, and Trimmers (Beard & Mustache)), and
Other Personal Care Appliances (Heating Pads, Whirlpool
Baths (Portable), and Massagers) Markets Independently
Analyzed with Annual Sales Figures in 000’ Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-89
Table 171: UK Long-term Projections for Personal Care
Appliances by Product Segment - Hair Care Appliances
(Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
and Hair Setters), Oral Care Appliances (Electric
Toothbrushes, Oral Irrigators, and Plaque Removers), Hair
Removal Appliances (Men’s Shavers, Women’s Shavers,
Epilators, and Trimmers (Beard & Mustache), and Other
Personal Care Appliances (Heating Pads, Whirlpool Baths
(Portable), and Massagers) Markets Independently Analyzed
with Annual Sales in 000’ Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-90
Table 172: UK 10-Year Perspective for Personal Care
Appliances by Product Segment - Percentage Breakdown of
Unit Sales for Hair Care Appliances (Curling Brushes,
Curling Irons, Hair Clippers, Hair Dryers, and Hair
Setters), Oral Care Appliances (Electric Toothbrushes, Oral
Irrigators, and Plaque Removers), Hair Removal Appliances
(Men’s Shavers, Women’s Shavers, Epilators, and Trimmers
(Beard & Mustache)), and Other Personal Care Appliances
(Heating Pads, Whirlpool Baths (Portable), and Massagers)
Markets for 2000, 2007 & 2010 (includes corresponding
Graph/Chart) III-91
4d. Italy III-92
A.Market Analysis III-92
Overview III-92
New Focus in Italian’s Men Life III-92
B.Market Analytics III-93
Table 173: Italian Recent Past, Current & Future Analysis
for Personal Care Appliances by Product Segment - Hair Care
Appliances (Curling Brushes, Curling Irons, Hair Clippers,
Hair Dryers, and Hair Setters), Oral Care Appliances
(Electric Toothbrushes, Oral Irrigators, and Plaque
Removers), Hair Removal Appliances (Men’s Shavers, Women’s
Shavers, Epilators, and Trimmers (Beard & Mustache)), and
Other Personal Care Appliances (Heating Pads, Whirlpool
Baths (Portable), and Massagers) Markets Independently
Analyzed with Annual Sales Figures in 000’ Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-93
Table 174: Italian Long-term Projections for Personal Care
Appliances by Product Segment - Hair Care Appliances
(Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
and Hair Setters), Oral Care Appliances (Electric
Toothbrushes, Oral Irrigators, and Plaque Removers), Hair
Removal Appliances (Men’s Shavers, Women’s Shavers,
Epilators, and Trimmers (Beard & Mustache), and Other
Personal Care Appliances (Heating Pads, Whirlpool Baths
(Portable), and Massagers) Markets Independently Analyzed
with Annual Sales in 000’ Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-94
Table 175: Italian 10-Year Perspective for Personal Care
Appliances by Product Segment - Percentage Breakdown of
Unit Sales for Hair Care Appliances (Curling Brushes,
Curling Irons, Hair Clippers, Hair Dryers, and Hair
Setters), Oral Care Appliances (Electric Toothbrushes, Oral
Irrigators, and Plaque Removers), Hair Removal Appliances
(Men’s Shavers, Women’s Shavers, Epilators, and Trimmers
(Beard & Mustache)), andOther Personal Care Appliances
(Heating Pads,Whirlpool Baths (Portable), and Massagers)
Markets for 2000, 2007 & 2010 (includes corresponding
Graph/Chart) III-95
4e. Rest of Europe III-96
A.Market Analysis III-96
High-End Oral Care Products Make it Big in Russia III-96
Product Launches III-96
Strategic Corporate Developments III-97
Key Player III-97
Royal Philips Electronics NV, The Netherlands III-97
B.Market Analytics III-98
Table 176: Rest of Europe Recent Past, Current & Future
Analysis for Personal Care Appliances by Product Segment -
Hair Care Appliances (Curling Brushes, Curling Irons, Hair
Clippers, Hair Dryers, and Hair Setters), Oral Care
Appliances (Electric Toothbrushes, Oral Irrigators, and
Plaque Removers), Hair Removal Appliances (Men’s Shavers,
Women’s Shavers, Epilators, and Trimmers (Beard &
Mustache)), and Other Personal Care Appliances (Heating
Pads, Whirlpool Baths (Portable), and Massagers) Markets
Independently Analyzed with Annual Sales Figures in 000’
Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-98
Table 177: Rest of Europe Long-term Projections for Personal
Care Appliances by Product Segment - Hair Care Appliances
(Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
and Hair Setters), Oral Care Appliances (Electric
Toothbrushes, Oral Irrigators, and Plaque Removers), Hair
Removal Appliances (Men’s Shavers, Women’s Shavers,
Epilators, and Trimmers (Beard & Mustache), and Other
Personal Care Appliances (Heating Pads, Whirlpool Baths
(Portable), and Massagers) Markets Independently Analyzed
with Annual Sales in 000’ Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-99
Table 178: Rest of Europe 10-Year Perspective for Personal
Care Appliances by Product Segment - Percentage Breakdown
of Unit Sales for Hair Care Appliances (Curling Brushes,
Curling Irons, Hair Clippers, Hair Dryers, and Hair
Setters), Oral Care Appliances (Electric Toothbrushes,
Oral Irrigators, and Plaque Removers), Hair Removal
Appliances (Men’s Shavers, Women’s Shavers, Epilators, and
Trimmers (Beard & Mustache)), and Other Personal Care
Appliances (Heating Pads, Whirlpool Baths (Portable), and
Massagers) Markets for 2000, 2007 & 2010 (includes
corresponding Graph/Chart) III-100
5. Asia-Pacific III-101
A.Market Analysis III-101
Overview III-101
General Trends III-101
Chinese Market Overview III-101
Hong Kong Market for Electric Massagers III-101
Strategic Corporate Developments III-102
B.Market Analytics III-104
Table 179: Asia-Pacific Recent Past, Current & Future
Analysis for Personal Care Appliances by Product Segment -
Hair Care Appliances (Curling Brushes, Curling Irons,Hair
Clippers, Hair Dryers, and Hair Setters), Oral Care
Appliances (Electric Toothbrushes, Oral Irrigators, and
Plaque Removers), Hair Removal Appliances (Men’s Shavers,
Women’s Shavers, Epilators, and Trimmers (Beard &
Mustache)), and Other Personal Care Appliances (Heating
Pads, Whirlpool Baths (Portable), and Massagers) Markets
Independently Analyzed with Annual Sales Figures in 000’
Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-104
Table 180: Asia-Pacific Long-term Projections for Personal
Care Appliances by Product Segment - Hair Care Appliances
(Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
and Hair Setters), Oral Care Appliances (Electric
Toothbrushes, Oral Irrigators, and Plaque Removers), Hair
Removal Appliances (Men’s Shavers, Women’s Shavers,
Epilators, and Trimmers (Beard & Mustache), and Other
Personal Care Appliances (Heating Pads, Whirlpool Baths
(Portable), and Massagers) Markets Independently Analyzed
with Annual Sales in 000’ Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-105
Table 181: Asia-Pacific 10-Year Perspective for Personal
Care Appliances by Product Segment - Percentage Breakdown
of Unit Sales for Hair Care Appliances (Curling Brushes,
Curling Irons, Hair Clippers, Hair Dryers, and Hair
Setters), Oral Care Appliances (Electric Toothbrushes, Oral
Irrigators, and Plaque Removers), Hair Removal Appliances
(Men’s Shavers, Women’s Shavers, Epilators, and Trimmers
(Beard & Mustache)), and Other Personal Care Appliances
(Heating Pads, Whirlpool Baths Portable), and Massagers)
Markets for 2000, 2007 & 2010 (includes corresponding
Graph/Chart) III-106
6. Middle East III-107
Market Analysis III-107
Table 182: Middle East Recent Past, Current & Future
Analysis for Personal Care Appliances by Product Segment -
Hair Care Appliances (Curling Brushes, Curling Irons, Hair
Clippers, Hair Dryers, and Hair Setters), Oral Care
Appliances (Electric Toothbrushes, Oral Irrigators, and
Plaque Removers), Hair Removal Appliances (Men’s Shavers,
Women’s Shavers, Epilators, and Trimmers (Beard &
Mustache)), and Other Personal Care Appliances (Heating
Pads, Whirlpool Baths (Portable), and Massagers) Markets
Independently Analyzed with Annual Sales Figures in 000’
Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-107
Table 183: Middle East Long-term Projections for Personal
Care Appliances by Product Segment - Hair Care Appliances
(Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
and Hair Setters), Oral Care Appliances (Electric
Toothbrushes, Oral Irrigators, and Plaque Removers), Hair
Removal Appliances (Men’s Shavers, Women’s Shavers,
Epilators, and Trimmers (Beard & Mustache), and Other
Personal Care Appliances (Heating Pads, Whirlpool Baths
(Portable), and Massagers) Markets Independently Analyzed
with Annual Sales in 000’ Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-108
Table 184: Middle East 10-Year Perspective for Personal Care
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Hair Care Appliances (Curling Brushes, Curling
Irons, Hair Clippers, Hair Dryers, and Hair Setters), Oral
Care Appliances (Electric Toothbrushes, Oral Irrigators, and
Plaque Removers), Hair Removal Appliances (Men’s Shavers,
Women’s Shavers, Epilators, and Trimmers (Beard &
Mustache)), and Other Personal Care Appliances (Heating
Pads, Whirlpool Baths (Portable), and Massagers) Markets for
2000, 2007 & 2010 (includes corresponding Graph/Chart) III-109
7. Latin America III-110
Market Analysis III-110
Table 185: Latin American Recent Past, Current & Future
Analysis for Personal Care Appliances by Product Segment -
Hair Care Appliances (Curling Brushes, Curling Irons,Hair
Clippers, Hair Dryers, and Hair Setters), Oral Care
Appliances (Electric Toothbrushes, Oral Irrigators, and
Plaque Removers), Hair Removal Appliances (Men’s Shavers,
Women’s Shavers, Epilators, and Trimmers (Beard &
Mustache)), and Other Personal Care Appliances (Heating
Pads, Whirlpool Baths (Portable), and Massagers) Markets
Independently Analyzed with Annual Sales Figures in 000’
Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-110
Table 186: Latin American Long-term Projections for Personal
Care Appliances by Product Segment - Hair Care Appliances
(Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
and Hair Setters), Oral Care Appliances (Electric
Toothbrushes, Oral Irrigators, and Plaque Removers), Hair
Removal Appliances (Men’s Shavers, Women’s Shavers,
Epilators, and Trimmers (Beard & Mustache), and Other
Personal Care Appliances (Heating Pads, Whirlpool Baths
(Portable), and Massagers) Markets Independently Analyzed
with Annual Sales in 000’ Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-111
Table 187: Latin American 10-Year Perspective for Personal
Care Appliances by Product Segment - Percentage Breakdown
of Unit Sales for Hair Care Appliances (Curling Brushes,
Curling Irons, Hair Clippers, Hair Dryers, and Hair
Setters), Oral Care Appliances (Electric Toothbrushes, Oral
Irrigators, and Plaque Removers), Hair Removal Appliances
(Men’s Shavers, Women’s Shavers, Epilators, and Trimmers
(Beard & Mustache)), and Other Personal Care Appliances
(Heating Pads, Whirlpool Baths (Portable), and Massagers)
Markets for 2000, 2007 & 2010 (includes corresponding
Graph/Chart) III-112
IV. COMPETITIVE LANDSCAPE
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