|
|
 |
|
Viewing report
|
|
|
|
Maximising the Prepaid Potential
VRL Publishing Ltd, Oct 2006
With the prepaid cards sector set for explosive growth over the coming decade, this timely new report highlights and explains the most important issues you need to know about prepaid – in order to maximise the potential of this burgeoning market.
You will:
- Understand the business case for prepaid cards, including sources of revenue and the main drivers of profitability in the market
- Discover the secrets of successful cards issuers around the world with dozens of case studies and real life examples of prepaid programmes
- Learn how to integrate best practice prepaid strategies with your overall cards programme, and develop more effective company-wide business objectives
- Recognise the differences in business models between different types of prepaid cards
- Implement successful strategies for prepaid marketing, branding and distribution
- Discover which different product design and technology options are available to you
- Identify future trends and developments in the industry, and understand their implications on your business
Maximising the Prepaid Potential provides practical strategic guidance for the most important aspects of your prepaid cards programme. Whether you are thinking about the design or implementation of a new programme or the reengineering of an existing strategy – you will find a wealth of detailed insight and techniques that can be applied to help you make the most of the massive business opportunity prepaid cards present.
Maximising the Prepaid Potential gives concrete examples of what works and what doesn’t work in prepaid. It illustrates the major strategic issues that all stakeholders in prepaid need to consider and offers practical recommendations on the design of your prepaid cards programme. You will understand key issues including:
- The diversity of the prepaid cards sector and how different cards models have different associated costs and benefits
- How to leverage the market potential for unbanked and underserved market segments
- How different sectors have implemented profitable prepaid programmes and customised strategies for their target market
- How fees, interchange and brokerage fit into the financial model Maximising the Prepaid Potential is also the only up to-date strategyfocused prepaid cards report available on the market right now. Rather than only focusing on the size of markets or on customer behaviours, its content goes much deeper to help your business investigate whether prepaid is a viable business avenue for it or not.
AUDIENCE
The wide application of prepaid cards means that, in addition to the financial services industry, including banks, cards issuers and processors, the report is relevant to a diverse array of other industries – all with the potential to profit from the prepaid revolution. These include retailers, travellers cheques issuers and travel stores, post offices, payroll consultancies, transportation agencies, governments and more.
Case Studies
The report uses actual examples from numerous prepaid cards programmes – both successful and unsuccessful – to illustrate how different business decisions in the design and implementation of a prepaid programme can affect the success of the product.
Customers who bought this item also bought
Opportunities In Prepaid Cards
The Future of Payments: Prepaid Cards, Contactless and Mobile Payments
Prepaid Cards International
The Future of Prepaid Cards in Asia-Pacific 2006
Prepaid Cards in Europe and the US 2004
Debit Cards as Profit Drivers
Trends in Credit, Debit and Prepaid Direct Marketing
Innovations in Cards Marketing
Prepaid Evolution 2008 to 2012: Wireless, Card & Internet Opportunities
Prepaid Product Evolution: Align Processor Relationship With Strategic Goals
Debit Cards - Global Strategic Business Report
Product and Pricing Strategies in Asia Pacific Plastic Cards
|
|
|
|
