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Heating Up Again - The Japanese Mobile Communications Market & Operators' Strategies
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Oct 2006, Pages: 44
Since NTT DoCoMo's introduction of i-mode service in 1999, the Japanese market has been of intense interest to operators in other countries. In November 2005, the Japanese government awarded new mobile phone licenses to BB Mobile, IP Mobile, and eMobile for the first time in 12 years. On March 7, 2006, BB Mobile's parent company, SoftBank, announced it would acquire Vodafone Japan, which was then renamed as SoftBank Mobile. With the introduction of MNP services in late 2006, and the entry of MVNOs into the market, 2006 is a significant year for the Japanese mobile communications market. This report will examine the current state of the Japanese mobile communications market, mobile operators' services, and the business models of the leading operators - NTT DoCoMo, KDDI, and SoftBank Mobile.
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