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Viewing report
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Media Centers and Set-top Boxes in the United States
Mintel, Sep 2006, Pages: 90
A set-top box is an electronic device that is connected to a communication channel, such as a phone, ISDN or cable television line, and produces output on a conventional television screen. Set-top boxes fall into several categories, from the simplest that receive and unscramble incoming television signals to the more complex that will also function as multimedia desktop computers. These can run a variety of advanced services such as videoconferencing, home networking, IP telephony, video-on-demand (VoD) and high-speed Internet TV services.
It is estimated the set-top box market increased 12.7% between 2004 and 2005. In general, consumers do not purchase set-top boxes directly from manufacturers, but through content providers such as cable and satellite television companies. Entry-level boxes come free with a subscription, while set-top boxes that harbor the latest features (such as built-in DVRs) are sold or leased. The cable and satellite industries are extremely consolidated: DirectTV and Dish Network are the only two providers of satellite television while Comcast and TimeWarner Cable control 68.7% of the cable television market.
As usual with technological products, sales are directly tied to new innovations. As a result due to the introduction of DVRs in set-top boxes, sales have risen significantly during the past two years. The desire to skip commercials, watch content in a non-linear fashion, and record/pause live television are three of the most important issues to consumers. At the same time, products such as the iPod have enabled consumers to customize their content and listen to it on demand, and Americans now bring this expectation to the television and the set-top box.
This report clearly identifies the principal external factors driving or curtailing growth. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment.
Six years of specific sales data provide a factual and impartial presentation of the market as a whole. The report also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, a five-year forecast of U.S. retail sales is created, revealing potential opportunities for growth and product development.
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