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Mobile Advertising: Big Brands, Small Screen
Pyramid Research, Inc., Nov 2006
Mobile marketing saw its infancy in early 2000, when vendors in Europe and Asia began distributing advertising direct to users' cell phones using SMS (Short Message Service), or text message. Now, with a variety of new options available due to the increasing sophistication of mobile handsets themselves, mobile advertising is set to become one of the fastest growing, responsive, and highly targetable form of direct to consumer marketing. With mobile advertising vendors offering click through rates five to ten times higher than typical banner ads and a captive, 'pull' audience that interacts with synchronized content in their downtime, leading advertisers are starting to take notice.
This in-depth report includes case studies of MVNOs, Operators, Vendors, Portals, and Agencies who are harnessing the power of mobile advertising today.
Key questions answered: Purchase this Report
- Which business model do we expect to dominate mobile advertising?
- Where do we expect mobile advertising to be successful (markets / geography) and what are the key success factors?
- What is the value chain, and what are the relative strengths of these entities?
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