|
|
 |
|
Viewing report
|
|
|
|
US Online Ad Spending: Peak or Plateau, October 2006
eMarketer, Pages: 29
Attention: Marketers, Advertising Agencies, Portals, Online and Offline Retailers, Large Corporations and SMEs and Financial Analysts.
The US Online Ad Spending report analyzes the trends that will continue to drive the growth of Internet ad spending for the next several years.
At first glance, it appears that Internet ad spending has kept pace with the audience online. Last year, advertisers spent an average of $71.51 per user, which eMarketer projects will increase to $88.28 this year and will inch close to the $100 per user mark next year.
However, even the high growth rate for average ad spending per user fails to match up with the impressive growth rate for overall Internet ad spending.
Key questions the 'US Online Ad Spending' report answers:
-Why will Internet advertising not continue growing at 30%-plus rates?
-What outstanding trends will draw more ad dollars to the Internet?
-How will paid search continue as the dominant online advertising format?
-When will total media ad spending decrease—and why?
-Are the largest US advertisers firmly committed to Internet advertising?
-What will be the impact of video advertising?
-And many more…
eMarketer Reports—On-Target and Up-to-Date
The US Online Ad Spending report aggregates the latest data from advertising and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right marketing decision every time.
Information sources:
-Advertising Age
-American Advertising Federation (AAF)
-Borrell Associates Inc
-Carat Insight
-Citigroup Investment Research
-comScore Networks Inc
-Credit Suisse First Boston
-Deutsche Bank
-eMarketer
-Forrester Consulting
-Forrester Research
-Fortune
-Groupe Interdeco
-GroupM
-InsightExpress
-Interactive Advertising Bureau (IAB)
-JMP Securities
-JupiterResearch
-McCann-Erickson
-MediaPost Communications
-Merrill Lynch
-Morgan Stanley
-Myers Group
-Myers Report
-Nielsen Monitor-Plus
-Nielsen//NetRatings
-OMD
-Outsell
-Piper Jaffray Sources: Co
-PQ Media, LLC
-PricewaterhouseCoopers (PwC)
-Schonfeld Sources: Associates, Inc
-SG Cowen
-The Kelsey Group
-Thomas Weisel Partners
-TNS Media Intelligence
-UBS Warburg
-Universal McCann
-Veronis Suhler Stevenson
-Zenith
-Optimedia
Customers who bought this item also bought
UK Online Ad Spending
Social Network Marketing: Ad Spending and Usage
Online Ad Spending in Western Europe
Video Advertising Online: Spending and Audience
UK Social Network Marketing: Ad Spending and Usage
US Advertising Spending
Online Ad Targeting: Engaging The Audience
User-Generated Content: In Pursuit of Ad Dollars
Ad Spending Trends The Internet and Other Media
UK Online Advertising: Spending and Trends
Video Advertising Online: Spending and Pricing
Sports Site Marketing: Ad Revenue Models Pull Ahead
|
|
|
|
