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How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
John Wiley and Sons Ltd, Dec 2006, Pages: 159
Preface.
Acknowledgments.
About the Author.
Introduction.
1 Understand the Ten Truths About SOBs!
2 Toughen up
Sharpen up
Grow up & Go up!
3 Don’t Just Be Better, Be Different!
4 Take the Fight Out of the Sales Process!
5 How to Face and Finesse the SOB “Quadruple Threat”!
6 Shovel the Piles While They’re Small!
7 Create a Cult!
8 Create Urgency to Buy Today!
9 Learn to Read an SOB’s Mind!
10 Be Prepared to Walk Away!
Notes.
Bibliography
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