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Viewing report
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Internet Video: Advertising Experiments and Exploding Content
eMarketer, Nov 2006, Pages: 40
As proof that the Internet video revolution is truly underway, Google paid $1.65 billion for YouTube, a company not 20 months old. The aftershock of that mash-up will, all by itself, contribute to Internet video's growth. In addition, eMarketer projects video ad spending will soar 82.2% this year and 89.0% in 2007.
Attention: Advertising Agencies, Marketers, Television and Cable Executives, Film, Video and Music Producers, Newscasters and Movie Distributors.
The Internet Video report analyzes the fastest growing—and perhaps most important and far reaching—trend online today.
As elements of television and the Internet converge for both advertising and content, testing new methods of video delivery and marketing are more the rule than full-play campaigns. In other words, spending is low.
But here are some numbers to take to the bank.
Though Internet video ad spending represent only 0.6% of TV ad budgets this year, large spending gains for Internet video advertising are down the road — and not too far.
By 2010, one in ten dollars devoted to Internet advertising will go for video placements.
Key questions the 'Internet Video' report answers:
- What factors most support the spread of Internet video advertising?
- How well do TV commercials translate to the Web?
- Can you estimate how much Internet video ads cost?
- Will the Google-YouTube combination help or hurt online video?
- What are the essential elements for effective video ads?
- And many more...
Sources Include:
ABI Research
AccuStream iMedia Research
Advertising Age
America Online
Arbitron
Associated Press
Association of National Advertisers (ANA)
BIGresearch
comScore Media Metrix
DoubleClick
Dynamic Logic
Edison Media Research
eMarketer
Eyeblaster
Forrester Research
Hitwise
Ipsos Insight
Ipsos Public Affairs
JupiterResearch
Nielsen Media Research
Nielsen//NetRatings
NPD Group
Online Publishers Association (OPA)
Pew Internet & American Life Project
Point Topic
PointRoll
Princeton Survey Research Associates
Quantcast
Veronis Suhler Stevenson
Yankee Group
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