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Viewing report
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User Generated Video 2006 - 2007: Mania and Myth
AccuStream iMedia Research, Nov 2006, Pages: 295
UGV shot into prominence in 2006 with new sources of content, a unique distribution stage and pent up viewer demand for content that formally resided on the edge of the counter culture experience, but became a pop culture phenomenon. But meteoric broadband successes can cut both ways, and the market is showing clear signs of maturation. This report offers detailed usage, trending data and audience analysis for UGV sites including Yahoo Video, Ebaumsworld, YouTube, MySpace, Guba, Grouper, Sharkle, Break.com, Revver.com, Google Video, Metacafe, Clipshack, ManiaTV!, Heavy.com and others.
Top line report findings and analysis:
- An in-depth library analysis of top UGV sites, based on the month files were uploaded and the number of cumulative views
- Sites included in the UGV library analysis are YouTube, MySpace, LiveDigital, Revver, Yahoo Video, Metacafe
- The author is currently forecasting a total of 30.9 billion views for 2006, and 50+% growth in '07
- Youtube and MySpace combine to capture an estimated 64.4% of the market in 2006, with Metacafe at 13.6%, Break.com at 9.7% and StupidVideos at 2.9%
- There is substantial file duplication taking place on UGV sites, with not only exact files being posted by different users, but exact files posted in different content categories by the same uploader
- There has been rapid maturation in UGV content categories, based on a month-by-month and category by category analysis of UGV libraries including YouTube, MySpace, Revver.com, LiveDigital, Yahoo Video and Metacafe
- The market is highly competitive and good content is scarce
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