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Southeast Asian Animal Feed Additives Markets
Frost & Sullivan, June 2006
This Frost & Sullivan research service titled Southeast Asian Animal Feed Additives Market provides an overview of the animal feed additives market, along with a complete analysis of market drivers, restraints and trends, which are impacting the market in this region. In this research, Frost & Sullivans expert analysts thoroughly examine the following markets: amino acids, feed acidifiers and feed enzymes, while also providing an overview of the feed antibiotics and direct-fed microbials markets.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Feed amino acids
- Feed acidifiers
- Feed enzymes
- Feed antibiotics
- Direct-fed microbials
Market Overview
Cost and Environmental Benefits of Animal Feed Additives to Drive Market Expansion
The steady rise in the consumption of meat protein such as chicken meat and pork in Southeast Asia is resulting in increasing demand for animal feed in the region. This in turn is driving demand for animal feed additives, such as amino acids, feed acidifiers and feed enzymes. Besides improving the nutritional quality of animal feed, these additives assist in enhancing animal growth and well-being. Moreover, consumers are displaying increasing concern over food safety issues. Hence, the growing emphasis on the quality of ingredients used in the production of animal feed is contributing to the growth of the animal feed additives market.
Rising awareness of the benefits of animal feed additives among veterinarians, feedmillers and integrators is expected to contribute to market expansion. 'The future of the Southeast Asian animal feed additives market will be dominated by the non-antibiotic growth promoter market segment,' notes the analyst of this research service. 'Following the European Unions (EU) ban on the use of antibiotics as growth promoters, acidifiers are expected to emerge as suitable alternatives, offering significant growth potential, particularly in countries with large volumes of poultry export to the EU.' Overall, benefits such as reduction in costs of animal feed and lower environmental pollution associated with the livestock industry will drive continued market development.
Growth to Rely on Increased Customer Awareness and Improved Product Efficacy
'Currently, awareness of the benefits of non-antibiotic growth promoters such as acidifiers and direct-fed microbial products remains low among end users,' remarks the analyst. 'Limited knowledge of the usage of these additives and the conservative approach of end users who are cautious in introducing new additives into the animals diet are likely to restrict growth prospects.' In addition, the abundance of cheap, generic products available is providing stiff competition to market participants, particularly multinational companies that are active in the market.
Despite these restraints, significant progress is expected in the feed acidifiers and feed enzymes segments, while the feed antibiotics segment is unlikely to demonstrate much growth potential. The introduction of new products, which offer ease of handling, price competitiveness, stability and greater efficacy, are essential to achieve improvements over existing products. Besides, success will also depend on accelerated investments in advertising and promotional activities as well as enhanced efforts to conduct validation studies to support the safety and efficacy of these products. Good technical sales support and skill in conveying the technical and economic benefits of product use will also aid in improving customer loyalty.
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