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European Specialty Biocide Markets
Frost & Sullivan, June 2001
New European Union Legislation Impacts Market Growth
The recently introduced Biocidal Products Directive (BPD) will dramatically change the structure of the European specialty biocide markets. With its strict standards, the BPD will limit the availability of biocides, which are toxic, chemical compounds used to destroy microorganisms. Ultimately, this directive and other pending environmental legislation will foster industry consolidation and reduce competitors profit margins.
Yet despite the deleterious effects of new directives, important opportunities still exist for market participants that can develop products with reduced toxicity. This Frost & Sullivan research analyses the market for specialty biocides by end-user application as well as by product segment. With such a comprehensive overview of the field, this report enables participants to anticipate and overcome legislative challenges.
Understanding and Meeting Customers Demands Crucial for Success
One consequence of the BPD is the drive among manufacturers to work more closely with their customers to define which actives are the most profitable to support, says the studys author. Consumers are increasingly seeking hygienic products that provide higher performance and offer longer shelf lives. Even with increasing concern about the toxicology of biocides, these products remain in high demand.
Developing customer-oriented strategies and aligning future plans with buyer requirements will be essential for long-term success. Winners in the short term will be those companies that differentiate themselves with improved technical support, customer service, product focus, price and product availability. This report tracks customer trends and assesses their impact on this marketplace.
High Product Authorization Costs Offer Opportunities for Strategic Alliances
The cost of gaining approval for an active substance under the new BPD can be between $3 million and $5 million per product, observes the author. While some manufacturers will increases prices to compensate, others are reluctant to do so, especially given emerging competition from generic biocides. As profit margins continue to be restricted, companies that choose to remain in the market could benefit from rationalization or merging with other firms. This report surveys the competitive landscape and evaluates strategies, helping your company develop the most effective business plan.
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