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Asian Commercial Aircraft/Engine MRO Markets
Frost & Sullivan, Feb 2006
Aviation Industrys Recovery Drives Demand for Commercial Aircrafts and Engine MRO
The rapid recovery of the aviation industry has not only resulted in increased air traffic, but also encouraged governments and private equity organisations to invest in aircraft maintenance, repair and overhauling (MRO). The sheer potential of the domestic passenger market is the engine that is driving the Asian aviation industry. India, China and Australia are witnessing growth in the domestic markets. Also, the booming air traffic growth facilitates the setting up of new low-cost MRO hubs in Singapore, Malaysia, India and China, thereby fuelling the competitive climate.
This Frost & Sullivan research service provides a detailed analysis of the commercial aircraft and engine MRO markets and assesses the current trends of the market and discusses the potential market openings. In addition, it also includes detailed market drivers and restraints with strategic recommendations to counter the industry challenges.
Competitive Marketplace Demands Cost-effective High Quality Products
In a competitive market, participants need to actively invest to develop and grow their competencies and asset base to succeed by establishing sustainable differential advantage consistent with the value services sought from the operators, according to the analyst of the study. Their strategic intent should be to provide reliable and cost-effective maintenance services to all Asian organic carriers, thereby attracting foreign airlines that provide world-class MRO services at high costs and establishing an outsourcing culture.
With lower-labour rates, Asia is a particularly attractive market for labour-intensive base maintenance. The growing fleet in Asia and growth in domestic/international air traffic provides ample opportunities for Asian-origin airline affiliates to evolve and set up world-class maintenance facilities with the advantage of an established brand in the larger aerospace value system. Airline affiliated MROs need to establish their MRO function as a profit centre instead of cost centre, through leveraging third party maintenance opportunities while continuing to serve their internal market.
Significant Aircraft/Engine MRO Growth in Asian Regions Attracts Foreign Investment, thus Boosting Revenue Potential
Asia Pacific is expected to account for significant incremental growth in the aviation sector in the coming decades. India, China and west Asia are emerging as major catalysts behind the growth in this industry. The global investment community is actively assessing the Asian aviation scene, with particular interest in the Indian subcontinent. Investors are aware of the significant potential of the Asian aviation market due to tremendous growth in air traffic new low-cost carriers (LCC). Furthermore, the increase in domestic and international fleet movements and utilisation add to the value of the market.
The LCC phenomenon, with its low-cost models optimisation, simplicity, efficient utilisation and cost and scalability, is witnessing high growth in Asia after surmounting challenges such as targeting the right customer base and providing simple/cost-effective service, notes the analyst. Despite cost pressures such as the provision of excellent MRO at low prices, the commercial aircraft and engine MRO markets are poised to grow, as the market dynamics change and as air traffic expands in the future.
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