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Bundled Services in the U.S. Telecommunications Market
Frost & Sullivan, March 1999
Now that the restrictions have been removed, telecommunications carriers have made no secret about wanting to be their customers one source for communications services. This report from Frost & Sullivan offers suggestions for marketing bundled services, provides ways to benchmark a company s bundled offerings, and describes the average household communications service user in detail. The latest technologies are discussed, along with the challenges of bundled billing, pricing, and customer retention. Profiles include US West, Nextel, Call-America, Comcast, and MediaOne.
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