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Pan-Asian Cardiovascular Interventional and Implantable Device Markets
Frost & Sullivan, Feb 2001
Private Sector Healthcare Will Pump Up Cardiovascular Devices
Most recent private hospitals in Asia are focusing on the treatment of cardiovascular diseases, the cause of most Asian deaths. Companies selling cardiovascular devices will find lucrative markets for coronary stents and other low-end general surgery products in India and China. Sophisticated implantable appliances will be in greater demand in Australia, Singapore, and the Philippines because the number of highly specialized hospitals are increasing in these countries. This strategic marketing consulting report presents a clear analysis of all segments of this market. Using proprietary models, it forecasts yearly growth rates and revenues, which will aid your company in planning sales targets and monitoring performance.
High Performance and Brand Equity Will Power Growth in All Segments
Cardiovascular specialists across Asia are increasingly willing to use expensive, high-performance products because their patients have greater purchasing power and demand world-class healthcare. For private sector healthcare providers in India and China, price will not be an issue. In Australia and Singapore, where there are more government-funded hospitals, the prices of implantable devices will continue to be more important. More significantly, all prospects show strong brand name recognition. Hence, firms that leverage on their brand names could gain larger market share.
Niche Marketing is Raising Competitive Stakes
Distributors have been a strong force in Asian markets and have used their networks to gain better terms. To increase their bargaining power with distributors and their reach among customers, multinational firms are investing heavily in infrastructure such as direct sales forces. These companies lso target niche segments to achieve global economies in their product lines. To protect market share against such focused strategies, local players need to optimize the advantages of economic production.
This report visualizes the market s future based on the viewpoints of top executives in competing firms. It evaluates strategic moves of players and their impact on the competitive structure and will help you to establish sizeable market presence.
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