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European Primary Care Information System Markets
Frost & Sullivan, Feb 2001


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Increased Awareness Drives Primary Care Arena to Computerization

The medical community has widely acknowledged the benefits of a computerized healthcare system. Hospital and clinics have been using computers for years, but the primary care arena has yet to see widespread implementation. Several groups that have already computerized their systems, including dental and general practitioners, as well as health centres, are promoting the benefits of information systems, increasing the awareness of telematic and informatic solutions. This heightened awareness of primary care information systems will drive this highly competitive industry. Companies supplying software for these systems will gain market share by offering easy-to-use and easy-to-implement applications.

This informative Frost &Sullivan research evaluates the European primary care information system markets by analyzing current and future issues regarding the computerization of this industry. It identifies key challenges facing market participants and offers strategies to overcome them, making it an excellent resource for companies that want to take advantage of key market opportunities.

Participants Must Maintain Market Share to Survive End-User Consolidation
The single-doctor general practitioner office is being replaced by group practices comprised of several doctors representing different specialties. As the number of potential end-users declines through consolidation, retaining market share should be a company s primary. Those who cannot adapt to this changing market risk being bought by larger, more powerful companies. To succeed in this market, it has become imperative to obtain enough market share to sustain the business, states the author of this report. Further consolidation will eliminate companies with promising products but little market share. This buy-or-be-bought scenario means companies will need to be aware of their own market position and that of their competitors.

Computer Savvy End-Users Spark Demand for Computerized Workplaces
A new generation of computer-literate physicians, combined with new, easy-to-use applications, is further driving this market. This makes it easier for software developers to target new end-users because they are more comfortable working in a computerized environment. Increased computer awareness among the new generation of healthcare professionals has resulted in more traditional doctors feeling at-ease with computerization of the workplace, knowing that there are others in the office who can provide support.

The current generation of software platforms provides for greater user friendliness, decreasing the population of technophobic practitioners, states the author.

Users of this Frost &Sullivan research benefit from the most up-to-date market intelligence available, providing your company with the tools necessary to excel in the European primary care information system markets.





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