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U.S. Mobile Digital Rights Management (DRM) Markets
Frost & Sullivan, April 2006
This Frost & Sullivan research service entitled U.S. Mobile DRM Markets provides insights into DRM implementations for premium content services (ringtones, games, and graphics), next-generation mobile content services (mobile audio, video, and multicasting) strategic recommendations, market strategies, as well as other market dynamics. In this study, Frost & Sullivans expert analysts thoroughly examine the following markets: DRM for premium and next-generation mobile content services.
Market Sector
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- DRM for premium content services
- DRM for next-generation mobile content services
Technologies
The following technologies are covered in this research:
- OMA DRM v1.0, v2.0
- Microsoft Janus
- RealNetworks’ Helix
- PKI, Digital Certificates, Digital Signatures
- CMLA
Market Overview
Technological Innovations Likely to Boost Premium Mobile Content Services Markets in North America
Digital rights management (DRM) technologies are increasingly in the limelight due to mobile operators’ next-generation service launches. Despite this, industry participants cannot ignore premium content services such as mobile ringtones, graphics, or games that still contribute a major share of data revenues. The challenge for mobile enterprises is to extend the same business models to premium and next-generation mobile content services, notes the analyst of this study. An emerging possibility lies in product bundling that extends across network architectures and application generations.
Through product bundling, concepts such as dual delivery can expand beyond single application types. Third-party content vendors in North America could initiate innovations in DRM implementations. Third-party vendors are increasingly making their presence felt in the hitherto tightly controlled mobile content markets. This not only boosts market growth and revenues, but also leads to further innovations, thus making this space a hotbed for technological and economic activities.
Intense Competition Likely to Result in Fragmentation of Next-generation Mobile Content Services Markets
Service delivery platform (SDP) vendors are driving DRM implementations in the U.S. mobile DRM markets. While premium mobile content DRM markets are relatively fragmented, the next-generation mobile content DRM markets appear to be converging around two or three major standards. For example, while Microsoft’s Windows Media DRM has taken an early lead in next-generation mobile content services markets, open mobile alliance (OMA) DRM v2.0 is likely to emerge as a strong market competitor.
Leading industry participants are already in the advanced stages of introducing OMA DRM v2.0 and could be waiting to overcome royalty-related issues before committing, explains the analyst. However, the choice of DRM implementation may be heavily influenced by time-to-market considerations and it may result in the fragmentation of next-generation mobile content services markets as well.
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