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Viewing report
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US DVR and VOD Usage: Ad Skippers and Time Shifters
eMarketer, Nov 2006, Pages: 18
- Impetus
DVR and VOD-Enabled Household Penetration in the US, 2005-2010 (% of TV households)
Issues & Questions
- The eMarketer View
US TV Advertising Spending vs. Online Advertising Spending, 2000-2010 (billions)
Percent of TV Viewing that Is from Digital Video Recorder (DVR) or Video-on-Demand (VOD) Programming among US Digital Cable Households, 2004 & 2006
US National Advertisers Attitudes regarding Changes in Television Advertising, 2006 (% of respondents)
Impact of DVR Technology on the 30 Second TV Spot according to US Advertising Executives, 2003-2005 (as a % of respondents)
Alternatives to Traditional TV Advertising in which US Advertisers Will Increase Marketing Spending, 2006 (% of respondents)
Select Types of Advertising within Video-on-Demand (VOD) Programming in which US National Advertisers Are Very or Somewhat Interested, 2006 (% of respondents)
Non-Traditional* TV Content and Marketing Revenues in the US, 2005 & 2010 (millions)
- The US TV Market
US Multichannel Subscribers, by Platform, 2006 (% market share)
US TV Subscribers, by Platform, 2006 (millions)
Monthly Spending on Cable and Satellite TV Services by US Households, 2005 & 2006
TV Viewers in the US, by Age and Gender, 2005 & 2006 (thousands and % increase vs. prior year)
Average Daily Time Spent Watching TV by US Households and Individuals, 1995-2006 (hours:minutes)
Average Daily Time Spent Watching Primetime TV by US Households and Individuals, 1995-2006 (hours:minutes)
US Households with One TV Set On during Primetime, 1997-2006 (% of households)
Primetime TV Households in the US, by Network Type, 1986-2005 (% market share)
- DVR Estimates
Comparative Estimates: DVR Households in the US, 2005-2010 (millions)
US Digital Video Recorder (DVR) Users, 2004-2010 (millions)
DVR Household Penetration in the US, 2005-2010 (% of TV households)
DVR Households in the US, by Delivery Platform, 2005-2010 (millions)
DVR Household Penetration in the US, by Platform, 2001-2006
Leading DVR Providers in the US, by Subscriptions, Q1 2004-Q1 2006 (thousands)
US Personal Video Recorder (PVR)* Shipments, 2001-2006
- Demographics & Usage
Income and Education Profile of US Adult DVR Owners vs. the Total Adult Population, March 2005-May 2006 (% of respondents in each group)
US Adult DVR Owners vs. the Total Adult Population Who Are Heavy Users of Select Media, March 2005-May 2006 (% of respondents in each group)
Benefits of Using DVRs according to US Consumers, 2005 (% of respondents)
Primary Reason that US Consumers Choose to Record Television Programming, 2005 & 2006 (% of respondents)
US DVR Owners Who Skip All or Most Commercials during Playback Programming, by Race/Ethnicity, 2005 (% of respondents in each group)
US DVR Owners Who Skip Commercials, by Gender, 2005 & 2006 (% of respondents)
Weekly TV Usage by DVR and Non-DVR Households in the US, 2006 (hours)
Daily Time Spent Watching DVR Content or Programming by US Cable TV Subscribers Who Own a DVR, October-December 2005 (% of respondents)
Change* in TV Viewing Habits due to DVR** Usage among US Teen Internet Users Who Watch TV, by Age and Gender, June-July 2006 (% of respondents in each group)
TV Shows Viewed at Their Scheduled Times vs. Last Year due to DVR* Usage among US Young Adult Internet Users Who Watch TV, by Age and Gender, June-July 2006 (% of respondents in each group)
Types of Network TV that US DVR Users vs. Adults Watch from Start to Finish without Changing Channels, June 2006 (% of respondents in each group)
Types of Network TV with Interesting Advertising to which US DVR Users vs. Adults Pay Attention, June 2006 (% of respondents in each group)
- VOD Estimates
Comparative Estimates: VOD-Enabled Households in the US, 2005-2010 (millions)
VOD-Enabled Household Penetration in the US, 2005-2010 (% of TV households)
US Digital Cable and Video-on-Demand Households, 2003-2010 (millions)
- Demographics & Usage
US Adult Internet Users Who Have Purchased Video On-Demand Programming in the Past Year, by Demographic Profile, 2005 (% of respondents in each group)
US Adult Internet Users Who Purchased On-Demand Cable or Satellite TV Programming During the Past Year, by Age and Gender, October 2005 (% of respondents in each group)
US Digital Cable Households that Have Used Video-on-Demand (VOD), 2004 & 2006 (% of respondents)
US Cable Subscribers Who Have Watched Video-on-Demand (VOD), January-February 2006 (% of respondents)
Frequency of Video-on-Demand (VOD) Usage by US Cable TV Subscribers Who Use VOD, October-December 2005 (% of respondents)
Video-on-Demand (VOD) Pricing Preference of US Cable Subscribers*, January-February 2006 (% of respondents)
On-Demand* TV Format US Consumers Would Choose If They Missed Their Favorite Show, by Age, November 2005 (% of respondents)
Video-on-Demand (VOD) Programming Content that Interests US Cable TV Subscribers, October-December 2005 (% of respondents)
Reasons for Not Using Video-on-Demand (VOD) among US Cable TV Subscribers Who Have Access to VOD but Do Not Use It, October-December 2005 (% of respondents)
- Online TV & Video
US Spending on Internet Downloads of TV Programs, 2005-2010 (millions and % increase vs. prior year)
Devices on which US Teen Internet Users Would Watch a TV Show, by Age and Gender, June-July 2006 (% of respondents in each group)
Amount of TV Watched by US Online Video Watchers due to the Effect of Online Video, July-August 2006 (% of respondents)
US Adult Internet Users Who Are Likely to Purchase On-Demand Online Video Programming, by Age and Gender, October 2005 (% of respondents in each group)
- Related Information and Links
Related eMarketer Reports
Related Links
Suggested Keywords for eStat Database
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