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World RFID Middleware Markets
Frost & Sullivan, April 2005
Rising RFID Awareness Propels Growth in Middleware Market
The radio frequency identification (RFID) middleware market is set to grow at a steady rate in the near future following the rising product awareness among end users. The on going evaluation of RFID technology following the mandates issued by authorities in the United States is one of the causes for this renewed interest. In line with the climbing interest, the use of RFID tags and readers are expected to rise. As a result, the generation of data will be on a large scale. This is likely to impact the RFID middleware market positively as middleware is vital to managing the collected data. Increasing awareness about the stable expected returns on investment is also likely to boost development in this sector.
This Frost & Sullivan research service on the worldwide markets for RFID middleware offers in-depth information on drivers, restraints, and industry challenges. The study includes demand and revenue forecasts that allow participants to plan effective long-term strategies. It also aims to identify market and technology trends to enhance market intelligence. The comprehensive market analysis highlights growth opportunities that participants can effectively capitalize on. Four primary vertical markets - retail & consumer packaged goods, healthcare and pharmaceutical, logistics and transportation and hi-tech manufacturing - are analyzed in terms of their revenue generation potential.
Mandates, Specification of Standards and Participation of Regulatory Authorities Drive Adoption of RFID Technology, Boosting Middleware Market
RFID adoption is likely to rise following the recent mandates issued by retail giants such as Wal-Mart, Albertsons and Target and other major entities such as the U.S. Department of Defense. These mandates insist on suppliers becoming RFID compliant, compelling most suppliers to integrate existing systems with new RFID systems. Specification of standards by EPC Global and participation of the FDA will also increase RFID adoption.
The resulting adoption will create the need to manage data generated and the need to integrate data from readers with other enterprise applications such as enterprise resource planning and warehouse management systems, observes the analyst of the research. These requirements, in turn, are likely to boost demand for software solutions, propelling the middleware market.
Strategic Alliances Key Trend in RFID Middleware Market
To ensure maximum user mileage from RFID technology, vendors must develop products that function irrespective of hardware type or vendor. Seamless integration of enterprise applications such as warehouse management systems (WMS) or enterprise resource planning (ERP) is also vital. This is especially important as most end-users obtain their hardware systems from multiple vendors for reasons such as vendor proximity, trusted partners, or order volume. Most vendors are developing and utilizing middleware to create systems that are compatible to a variety of interfaces.
With the growing need for interoperability, partnerships between hardware vendors and RFID architecture providers with middleware vendors, and enterprise applications solution providers are on the rise, says the analyst. These uniform and seamless solutions for end users create ease of use and reduce cost of integration, thus increasing a vendor’s reach and network of its strategic partners to improve business opportunities.
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