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White Paper Analysis on the Place of Portable Telematics in the European Commercial Vehicle (CV) Market
Frost & Sullivan, Jan 2006
This Frost & Sullivan research service entitled White Paper Analysis on the Place of Portable Telematics in the European Commercial Vehicle (CV) Market provides an in-depth focus on the telematics systems in commercial vehicle and breakthrough strategies of this market. In this study, Frost & Sullivan's expert analysts thoroughly examine the following applications: portable telematics for commercial vehicle and fixed in-cab telematics systems.
Additional Information
Increase in Penetration Rates of Portable Telematics Possible through Industry Unified Architecture
Currently, telematics systems are used in commercial vehicles to deliver valuable data. In the transportation industry the basic capabilities in a telematics instrument that garner profit are two-way communications, location technology, navigation, freight management, infotainment and interfacing to automotive electronics. "Current trends indicate that consumers in the commercial vehicle segment prefer portable telematics systems rather than fixed in-cab systems," according to the analyst of this study. "Currently, the agenda of the telematics industry includes answers to exactly what features add value to the consumer and whether a portable telematics system really can support these features that are in demand."
The present hurdle to widespread adoption is the lack of standardisation among the levels in the value chain of the commercial vehicles market. Telematics systems manufacturers desire interoperability among all brands of portable systems with the vehicles. Standardisation of the value chain will not only provide useful and cost-effective products to the commercial vehicles segment, it will also aid in boosting the penetration rates of the telematics systems.
Simplicity of Operations and Flexibility to Upgrade Portable Telematics Systems Attract Consumers in the Commercial Vehicle Segment
Although factors such as lack of standardisation and regulations on the use of hand-held devices are likely to stunt market growth, social regulations and development of electronic devices, integration technologies and vehicle functions are anticipated to aid the market growth. Despite the deployment on on-board computers (OBCs), portable telematics systems will face a steady demand, as they are cost effective.
"Features such as flexibility and simplicity offered by portable telematics systems cannot be matched by OBCs," notes the analyst of this study. "Commercial activities such as barcode scanning and delivery information are easier to access through portable telematics systems, and in addition, these systems are easy to install and adapt well to new technologies with few changes in the system." The multiple choices offered by a customised system offer better value for money and are an addition to the impressive list of benefits offered by portable telematics systems. The manifold advantages of the portable telematics systems are likely to keep them in steady demand in the future.
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