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Competitive Analysis of the European Aftermarket for Telematics and Infotainment Systems
Frost & Sullivan, April 2006
This Frost & Sullivan research service titled Competitive Analysis of the European Aftermarket for Telematics and Infotainment Systems provides an in-depth analysis of the dynamic market structure of the European aftermarket, an exhaustive list of supplier profiles and market share analysis of the key product segments. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets/applications/technologies: navigation, rear seat entertainment (RSE), integrated systems and Bluetooth-based in-car telephony.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Navigation
- Rear-seat Entertainment (RSE)
- Integrated Systems
- Bluetooth-based In-car Telephony
Technologies
The following technologies are covered in this research:
- GPS Navigation
- Multimedia
- Wireless Communication
Market Overview
Portable Navigation to Promote Continued Market Growth
The foray of consumer electronic companies, mobile phone companies, mobile service providers and portable navigation system suppliers into the European aftermarket for telematics and infotainment, is leading to increasing competition. Accordingly, major consumer electronic suppliers are consolidating their position as leaders in the market, which was earlier dominated by traditional automotive companies. Moreover, the market is witnessing greater demand for navigation solutions, mobile services for off-board support and Bluetooth car-kits, thus assisting the growth of component suppliers and solution providers.
In the future, the market is likely to be dominated by companies that have a presence in portable navigation and portable multimedia. Accordingly, component or accessory suppliers that show capabilities to upgrade themselves as system supplies will witness a surge in growth opportunities. The leading product segments such as navigation and Bluetooth telephony are luring an increasing number of suppliers in the value chain, thus contributing to the highly dynamic nature of the aftermarket, notes the analyst of this research service.
Foray of New Market Entrants to Reduce Monopoly of Navigation System Providers
While most of the product segments remain consolidated, the foray of new entrants, particularly from the traditional automotive sector, is expected to result in the fragmentation of the market. Subsequently, this is likely to hamper the growth of consumer electronic companies, which dominated the market in 2005. The introduction of completely off-board navigation systems will lead to greater dependence on mobile network operators to ensure the provision of high-quality services, remarks the analyst. As a result, the market will witness reduced monopoly of navigation system suppliers
Navigation systems, however, due to their high utility value, will continue to be the highest revenue-generating product segment in the market. Portable navigation devices are replacing embedded navigation systems, as they offer better potential in comparison to traditional embedded systems. Moreover, integrated systems, which include navigation, rear seat entertainment (RSE) and other utility features in one single device, are expected to promote overall market development. While demand in the stand-alone RSE market is on the decline, portable digital versatile disc (DVD) players and integrated systems are emerging, thus supporting the continuously evolving in-car entertainment sector. In the context of Bluetooth interface systems, hands-free calling through Bluetooth is gaining importance as a popular addition to the 1-DIN radio or a portable navigation device. In keeping with these trends, navigation system suppliers would do well to forge alliances with mobile network operators and other navigation solution providers to provide high-quality off-board navigation.
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