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European Animal Health Feed Additives Markets
Frost & Sullivan, July 2000
Feed Additives Benefit from Antibiotic Bans
Health feed additives have become an essential part of a feed animal's diet. They
promote better health and improve productivity, which reduces production costs and environmental pollution.They also help satisfy consumer demands for more and better quality products.
The banning of antibiotic products as growth promoters has stimulated interest in most sectors of the animal health feed additive market. Many end-users are already turning to the health feed additives for alternatives in growth promotion.
In addition, the market is seeing an increase in the use of digestion aids following the ban of antibiotic promoters because the microbial load in the gastrointestinal tract is less controlled.
This report from Frost & Sullivan analyses the trends and challenges in the European animal health feed additive markets. It offers competitive intelligence to help your company succeed in this industry, and evaluates the following segments in depth: amino acids, enzymes, direct-fed microbials, acidifers, and essential oils.
White Meat Trend Encourages Market Growth
The current white meat consumption trend is also spurring market growth since many feed additives are used extensively in poultry and pork. Statistics indicate that poultry outperforms other meat types in growth and consumption, mainly because of heightened health awareness in consumers and problems associated with red meat, such as BSE. This growing trend could elevate the market potential of the feed additive industry because of the rising poultry numbers, states the author of the report. Also, feed additives are used more extensively in the poultry industry due to the intensive nature of poultry farming.
Price and Demand Present Market Challenges
The main challenge facing this market is the issue of price and demand. Overall there is an overcapacity of products available on the market, resulting in price reduction.The market is also highly competitive with a number of major players offering products at lower prices in order to capture the market share. However, many end-users, such as farmers, are no longer able to invest in the additives, which presents a major challenge for the market. Consumers cannot afford the products, yet prices have already declined so that many participants cannot support further research into product development. As a result, the quality of products may suffer and further turn the end-users away from the market.
This Frost & Sullivan report explores the competitive landscape of this market and gives helpful insight for strategic planning that could lead your company to the top.
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