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Chinese Internet Service Markets
Frost & Sullivan, July 2000
Emergence of Chinese Markets Offers Huge Growth Potential
With China's inclusion into the World Trade Organization (WTO), the
Chinese Internet services market is primed to experience impressive growth and market opportunities as foreign capital enters the market and the number of Chinese Internet users skyrockets. China's addition to the WTO will ultimately expose Chinese Internet service providers in their infancy to world market leaders.
This Frost & Sullivan report analyzes the Chinese Internet service markets and its segments: Internet service providers (ISPs) and Consumer online service providers (OSPs). Furthermore, providers have been subsegmented into national ISPs and individual ISPs. This report is an indispensible tool for businesses looking to build a leading role in the marketplace.
Value-Added Services, Security Concerns Key to Increasing Revenues
The primary services offered by ISPs are dial-up, dedicated Internet access, and related value-added services. While providing Internet access is still their primary business, ISPs have to look into value-added services because they have the potential to generate an increasing portion of ISP revenues, states the author of this report.
Security is a major concern for Chinese end users. Many organizations have understood the potential of the Internet, but are not convinced that it is reliable enough for sensitive personal and business transactions. Successful vendors will educate these end users about the need and importance of security solutions.
Language and Knowledge Hindering Internet Use
In the past, the only Internet users in China were those that worked in the high tech industry. Now, most Internet users do not know how to operate a computer, making basic computer training a necessity.
Language is another barrier for Chinese Internet users. About 95 percent of textual information on the Internet is in English with very little information in Chinese, which discourages them from going online, states the author.
Vendors that can develop solutions with the Chinese language as its core stand to increase their market share. The emergence of the Internet as a new communications standard for consumers and businesses in China is expected to help this market sustain high growth. This report puts strategic, up-to-the-minute information at your companies disposal.
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