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Mobile Music in China: Making the Right Noises
Maverick China Research, Nov 2006, Pages: 59
Mobile music is the driving force of China's wireless value-added services (WVAS) sector today. What started with a few simple beeped-out ring-tones has now blossomed into a multifaceted group of music services. Mobile Music in China: Making the Right Noises offers the most comprehensive, up-to-date study on this fast-growing sector available anywhere. In this report, we analyze the key market forces at play today and forecast what the next five years will bring. Written for an international audience, this report is a valuable resource for mobile operators, music companies, and investors.
Mobile Music Sectors Covered
Mobile Music in China: Making the Right Noises covers all of the most popular mobile music services in China’s WVAS market:
Ringtones:
An unexpected new revenue stream for domestic musicians and record labels
- Ringback Tones: Introduced just three years ago, over one third of China's mobile users already have one
- Music IVR: An aging technology that has lasted longer than most predicted
- Next-generation Services: Dim prospects for full-track downloads and streaming music
Industry-wide Coverage
China's mobile music value chain is currently undergoing a major transition, as operators assert their muscle and increasingly sophisticated users demand better quality content.
This report examines the effects of this transition on all key players:
- Mobile operators
- Service providers: Chinese Internet portals, WVAS specialists, and music-focused SPs
- Government regulators
- Record labels and content providers
- Content aggregators and industry watchdogs
In-depth Analysis of WVAS and Mobile Music Market Trends
Mobile Music in China: Making the Right Noises offers analysis of current and future market trends. Listed below are some of the key questions answered in this report:
- Which mobile music services are driving growth in China?
- How are mobile music revenues shared, and which companies are profiting from which services?
- How much is music-related piracy being controlled in China, and to what extent do mobile music services suffer from piracy?
- How does the continued wait for 3G licenses affect China's mobile music market?
- What are the most important factors that will hinder or drive mobile music use in China between now and 2010?
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