Introduction Europe's card markets are experiencing a boom in co-branded credit card programs. This brief reviews what is driving this and how issuers can benefit from it. It outlines current developments and provides practical guidelines on how to set up and manage a program successfully.
Scope - Based on survey interviews with 8 UK issuers and in-depth interviews with 5 top co-branding executives.
- Primary and secondary data proving the superior characteristics of co-branded cards.
- Focus on European markets: UK, Germany, Italy, Spain, Italy, Benelux, Central Europe as well as Datamonitor's view on the prospects for France
- Covers co-branding and self-issuing as well as loyalty and private label conversions
Report Highlights It is the conversion of private label schemes to co-branded bank cards that will ensure the evolution towards revolving credit will be sudden in most markets.
Europe’s established banking groups are generally not in a particularly strong position to make the most of the opportunities at hand.
The most successful co-branding programs are those that not only provide a unique value proposition to the end-consumer, they are those that can adapt this value proposition to evolving market trends.
Reasons to Purchase - Determine strategic potential for setting up and/or expanding your co-branded cards portfolio
- Acquire concrete data and insight on the advantages of co-branded cards for yourself and your partner
- Receive practical advice on how to negotiate your way through the better and longer lasting partnership deals
