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Customer Perception and Behavior in the US Automotive Maintenance
Frost & Sullivan, Aug 2005, Pages: 148


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This Frost & Sullivan research service titled Customer Perceptions and Behavior in the US Automotive Maintenance Service Market provides a comprehensive insight into consumer attitudes, behaviors, and outside forces affecting demand for maintenance service-providers. Providers are classified into original equipment (OE) dealer and aftermarket dealers, as well as separated by level of service. Appropriate demographic segmentation is used for deepest possible analysis of data. In this research service, Frost & Sullivan's expert analysts thoroughly examine the demand side dynamics from a behavioral standpoint.


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