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Payment Cards in Turkey 2006
Datamonitor, Nov 2006, Pages: 74
Payment Cards in Turkey is an invaluable guide to a key European card market. Created using a combination of secondary and primary research, this report provides statistics on market size, competitor market shares and card acceptance. It also provides an overview of regulation, competitor activities and product innovation. It concludes with market forecasts and a SWOT analysis.
Scope of this title:
- The focus of the report is on consumer payment cards, as opposed to commercial products;
- Data and analysis provided on debit cards and credit cards;
- The report parameters extend to card issuance only. Merchant acquiring and card processing are not covered;
- Historic market data is presented for 2001 to 2005, with forecast data presented to 2010. Competitor shares for card issuance are presented for 2005.
Highlights of this title:
Despite its history of high inflation and volatile growth, the Turkish economy has settled and is supporting a rapidly growing payment card market. Growth in terms of card in issue has grown at 25 per cent a year for the last five years, but the number of cards per consumer is still relatively low, indicating future growth potential.
Pay later cards, specifically revolving credit cards, are very popular in Turkey, accounting for around 40 percent of all cards in issue, a much higher figure than in most Western European countries.
Turkish credit card issuers are amongst the most innovative in the world. Issuers have very attractive loyalty programs and offer a choice of retailers where points can be earned or spent. One issuer has successfully introduced contactless payments in Istanbul.
Reasons to order your copy:
- Learn how the payment card market in Turkey has evolved over the last five years.
- Understand recent developments in the market in terms of consolidation, new entrants and product innovations.
- Find out our opinion on the future growth rate of the payment card market in Turkey, for both pay now and pay later cards.
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