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An In-depth Look at the China Online Game Market: The Industry, the Games, the Country
Entertainment Asia Network, Nov 2006, Pages: 40
This report provides an overview of China’s rapidly growing online game market placing an emphasis on sector-focused detailed analysis that will dispel some of the concerns and challenges faced by foreign interactive entertainment companies looking to enter the Chinese marketplace. This report contains a summary and background of China’s current market status and structure, online game business models, a detailed look at Internet cafés, key government organizations and policies regulating the market, a detailed case study of Blizzard Entertainment’s World of Warcraft, our own detailed analysis and commentary coupled with strategies for entry and the future outlook of foreign companies.
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