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Wine in China: A Market Analysis 2006
Access Asia Ltd., Nov 2006, Pages: 238
In Chinese, the word ‘wine’ is used for a broad range of alcoholic beverages, not just grape wine, as in the Western context. Rice-based alcohol is colloquially referred to as ‘wine’, so are various fruit alcohol concoctions and even local distilled spirits.
This report covers the market for alcoholic wine in the People’s Republic of China, giving the facts and figures on the size, shape and growth of the wine market in China, including company profiles and forecasts up to 2011. The report covers the red, white and blended grape and sparkling wines sectors. There is also some coverage of fruit wines (normally referred to as ‘berry wines’ in China) in the report. This report does not include yellow rice wine, or Shaoxing wine, which are covered in Access Asia’s ‘Spirits in China’ report.
KEY REPORT FEATURES
This newly updated and enlarged Access Asia report covers:
- An overview of China’s total food & beverage market, with value of food expenditure up to 2006;
- Volume & value consumer market by retail and HoReCa for wine in China, including regional and sector breakdown, up to 2006;
- Statistical data on wine market shares by revenue, profit and sales in China up to 2006;
- Retail pricing trends of wine in China, including by sector, province and selected wines, up to 2006;
- Volume & value forecast retail market and sales of wine, including by sector, up to 2011;
- Marketing and distribution analysis;
- Statistical analysis of wine industry by sector, including major manufacturers in each sector, in China;
- Profiles of leading companies in China’s wine sector;
- Key contacts & trade events;
- Overview of China’s demographics and macroeconomics.
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