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The Transforming Global Video Games Market: The Emergence of Next Generation Gaming
Datamonitor, Dec 2006, Pages: 16
CATALYST
SUMMARY
METHODOLOGY
ANALYSIS
High-speed connectivity and changing gamer demographics drive online games use 2
Broadband adoption is gathering pace 2
Consumers media usage is increasingly shifting online 2
Games player demographics are shifting 2
Defining the video games industry is becoming increasingly complex 3
Users have an increasing array of game types to choose from 3
Consumers are faced with an growing number of platforms on which to play games 4
Publishers face a risky business, with few rising to the top 4
Video game console market is evolving with nex-gen deployment 5
Console manufacturers tackle the home market with new products 5
Sony, Microsoft and Nintendo jostle for market share 5
Addressing the console launch timeline: Xbox 360 gains an early lead while Sony suffers early setbacks 6
Outlining the different systems: the functionality and features of the PS3 seem set to impress 8
Xbox 360 is close on the heels of the PS3 overall 10
Installed base grows with each console lifecycle 11
Xbox holds an early lead but PS3 is expected to head the market 12
The US is expected to be the largest next-generation console market by 2010 13
The handheld market is no longer a one horse race 14
Nintendo and Sony offer unique products 14
Nintendo continues to dominate the handheld market 14
Competition from mobile operators encroaches into the sector 15
APPENDIX
Definitions 16
Further reading 16
Ask the analyst
List of Figures
Figure 1: Recent developments in the next-generation console market, 2005-2007 7
Figure 2: Next-generation console comparison 8
Figure 3: Comparison of next-generation console 10
Figure 4: Video game console lifecycle, 1995-2011 11
Figure 5: Console installed base forecast, 2005-2010 12
Figure 6: Installed base by region, 2010 13
Figure 7: Handheld console installed base forecast, 2005-2010 15
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