Marketing to 5-13 year old Kids is a difficult task laden with ethical issues as well as the increasingly complex nature of family life and consumer socialization. Nevertheless, Kids are strategically important consumers for a number of packaged goods categories. In both Europe and the US, Tweenagers per capita consumption of carbonates was 40% more than the population average in 2005.
Scope of this title: - In-depth quantitative data covering Kids consumption behavior across food, drink and personal care categories. - In-depth quantitative data covering young peoples media/technology usage by age and country. - Extensive primary research of consumers of parenting age and senior industry figures to uncover the latest thinking and reveal emerging opportunities. - Detailed action points offering practical strategies based on the trends and insights uncovered in the report.
Highlights of this title: - In 2005, European Children consumed over 8% more confectionery, ice cream and savory snacks per capita relative to the population average. US Children followed similar patterns over consuming by 19.5% per capita in confectionary markets compared to the population as a whole in 2005. - Rising childhood obesity rates and increased media coverage of unhealthy diets has put healthy eating on high on the shopping agenda for parents as they increasingly seek to influence their childs diet. - Kids are increasingly socializing through technology. US consumers spend more than 6 hours per day using differing forms of media while over half of European Kids are regularly using the Internet by the age of 8. The outdoor playground is increasingly being replaced by a virtual playground.
Reasons to order your copy: - Understand the attitudes driving the consumption behavior of 5-13 year olds and their parents. - Obtain exclusive food, drink and personal care consumption occasion data for Kids in the US and Europe. - Improve your marketing by following best-practice guidelines enabling more effective targeting with on-trend products and relevant communications.
