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Fish and Seafood in the United States
Mintel, Oct 2006, Pages: 95
The notion that fish is a healthy form of protein has become accepted to the point that manufacturers are now allowed to make limited health claims or references to the presence of omega-3 fatty acids in their products. Market growth is due in large part is due to consumers’ desire for healthy meal options and product innovations that have taken much of the guesswork out of fish and seafood preparation.
There has been negative news impacting the fish and seafood market as well, which has led to a slide in sales of fresh fish such as tuna and swordfish and a depression for the canned tuna market. Warnings about mercury levels in canned tuna have been aimed at a certain segment of the population, notably women of childbearing age, pregnant or nursing women, and young children. These warnings, however, have been taken to heart by a broader segment of the population.
In spite of the negative press, analysts are optimistic about the fish and seafood market overall and predict healthy sales in the years ahead, especially as manufacturers and retailers take steps to alleviate consumer concerns about fish and seafood safety. Suppliers are also working towards making their fishing practices more ecologically friendly. Consumers are also becoming more aware and prefer labeling information that tells them where and how the fish was caught, thus providing an incentive to suppliers to improve their fishing practices.
This report clearly identifies the principal external factors driving or curtailing growth in the fish and seafood market. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment.
Six years of specific sales data provide a factual and impartial presentation of the market as a whole. The report also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, a five-year forecast of U.S. retail sales is created, revealing potential opportunities for growth and product development.
For the purposes of this report, sales of fish and seafood are covered, as per the following definitions:
- Fresh, uncooked fish and seafood, such as salmon steaks and live lobster
- Frozen, uncooked fish and seafood, such as frozen unprocessed shrimp and cod filets
- Refrigerated or chilled seafood, such as lobster and crabmeat
- Shelf stable fish and seafood, such as tuna, crab and sardines
- Frozen prepared seafood, such as fish sticks and heat-and-eat fish filets
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