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Sports Clothing and Footwear Market Report 2003
Key Note Publications Ltd, Jan 2003
TABLE OF CONTENTS:
Executive Summary 1
1. Market Definition 7
REPORT COVERAGE 7
Development of Sports Leisurewear 7
Report Exclusions 8
MARKET SECTORS 8
Sports Clothing 8
Sports Footwear 9
MARKET TRENDS 9
Young Fashions More Fragmented 9
Sportswear Adopted for Leisure by Older Consumers 10
Cyclical Patterns Make `Retro' Styles Popular 10
Further Declines in Sports Participation 10
Table 1: Breakdown of Popular Sports and Physical Activities (% of adults†), 1996 and 2001 11
Shift to Fitness and Healthy Lifestyles 11
Maturity and Consolidation in Sports Retailing 12
MARKET POSITION 12
The UK 12
Table 2: The Total UK Sports Clothing and Footwear Market by Value (£bn at rsp and %), 1994, 1996, 1998, 2000, 2001 and 2002e 13
Overseas 14
2. Market Size 15
THE TOTAL MARKET 15
Table 3: The Total UK Sports Clothing and Footwear Market by Value at Current Prices (£m at rsp), 1998-2002e 15
Table 4: The UK Sports Clothing and Footwear Market by Value at Constant 1998 Prices (£m at rsp), 1998, 2000, 2001 and 2002e 16
BY MARKET SECTOR 17
Sports Clothing 17
Table 5: The Estimated UK Sports Clothing and Footwear Market by Sector by Value (£m at rsp and %), 1999 and 2002 18
Outdoor Sports 19
Fleeces 19
Waterproof Coats and Jackets 19
Indoor Sports 19
Swimwear 19
Indoor Fitness 19
Athletic Training 20
Tracksuits/Shell Suits 20
Football 20
Replica Kits 20
Racket Sports 20
Golf 21
Branded Knitwear 21
Other 21
Other Garments 21
Accessories 21
Sports Footwear 22
Table 6: The Estimated UK Sports Footwear Market by Sector by Value (£m at rsp and %), 1999 and 2002 22
General 23
Indoor 23
Outdoor 23
Other 24
OVERSEAS TRADE 24
Table 7: Indices of UK Manufacturing Output (index 1995=100), 1998-2001 24
Imports 25
Sports Clothing 25
Sports Footwear 25
Exports 25
Sports Clothing and Sports Footwear 25
3. Industry Background 26
RECENT HISTORY 26
NUMBER OF COMPANIES 26
EMPLOYMENT 27
REGIONAL VARIATIONS IN THE MARKETPLACE 27
DISTRIBUTION 27
Table 8: Retail Channels for Sports Goods by Distributor (%), 2002 28
Table 9: Selected Leading Retailers of Sports Goods by Outlet (number), 1998, 2000 and 2002 29
Blacks Leisure Group PLC 29
JJB Sports PLC 29
JD Sports Ltd 30
OTHER OUTLETS 30
HOW ROBUST IS THE MARKET? 31
LEGISLATION 31
KEY TRADE ASSOCIATIONS 32
The Sports Industries Federation 32
The Sports Textiles & Footwear Association 32
4. Competitor Analysis 33
THE MARKETPLACE 33
MARKET LEADERS 33
adidas-Salomon 33
Company Structure 33
Current and Future Developments 34
Financial Results 35
Table 10: Turnover for adidas-Salomon AG (_m), January 2001 and September 2002 35
Nike Inc. 35
Company Structure 35
Current and Future Developments 36
Financial Results 36
Table 11: Turnover for Nike Incorporated by Product Range by Value ($m), Year to May 2001 and 2002 36
Pentland Group PLC 37
Company Structure 37
Current and Future Developments 37
Financial Results 38
Reebok International Inc. 38
Company Structure 38
Current and Future Developments 38
Financial Results 39
Table 12: Turnover for Reebok International Incorporated ($m), Year to December 1999-2001 39
Other Companies 39
Hi-Tec Sports PLC 39
New Balance Athletic Shoes (UK) Ltd 40
Puma 40
Regatta Ltd 40
Umbro International Holdings Ltd 40
Other Brands 40
OUTSIDE SUPPLIERS 41
ADVERTISING AND PROMOTION 42
Main Media Advertising Expenditure 42
Table 13: Main Media Advertising Expenditure on Sports Clothing Brands (£000), Year Ending September 2002 43
Table 14: Main Media Advertising Expenditure on Sports Footwear Brands (£000), Year Ending September 2002 44
Brand Advertising 44
Other Marketing Expenditure 45
Retailer Advertising 45
EXHIBITIONS 46
5. Strengths, Weaknesses, Opportunities and Threats 47
STRENGTHS 47
WEAKNESSES 47
OPPORTUNITIES 47
THREATS 48
6. Buying Behaviour 49
PURCHASES OF SPORTS CLOTHING AND FOOTWEAR 49
Table 15: Penetration of Purchases of Sports Clothing and Footwear by Type (% of adults), 1993, 1998, 2001 and 2002 49
Purchases by Demographic Groups 49
Table 16: Penetration of Purchases of Sports Clothing and Footwear by Sex, Age, Social Grade, Income and Region (% of adults), 2002 50
7. Current Issues 53
RECOVERY OF UK DEMAND 53
INTERNATIONAL RECOVERY OF GLOBAL GIANTS 53
GROWTH FOR SOME OTHER COMPETITORS 53
Ownership Changes 53
RETAILING DEVELOPMENTS 54
8. The Global Market 55
INTRODUCTION 55
GLOBAL BRANDS 55
Influence of the US 55
The UK's International Role 56
Other Countries' Influences on the UK 56
9. Forecasts 57
INTRODUCTION 57
FORECASTS 2003 TO 2007 57
Table 17: The Forecast UK Sports Clothing and Footwear Market by Value at Current Prices (£m at rsp), 2003-2007 57
FUTURE TRENDS 58
Demographic Changes 58
Table 18: The UK Population by Age Group (millions), 2001-2006 58
Demand for Sportswear 59
Sports Retailing 59
Sports Participation 60
The Supply of Sportswear 60
10. Company Profiles 61
Adidas (uk) Ltd 62
Hi-tec Sports PLC 64
Nike (uk) LTd 66
Pentland Group Plc 68
Reebok International Ltd 70
Umbro International Holdings LTd 72
11. Further Sources 74
Associations 74
General Sources 74
Bonnier Information Sources 74
Government Publications 75
Other Sources 76
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