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Teleworking Market Assessment 2003
Key Note Publications Ltd, April 2003
TABLE OF CONTENTS:
Executive Summary 5
1. Introduction 6
BACKGROUND 6
DEFINITION 6
RESEARCH 7
2. Strategic Overview 8
BACKGROUND 8
Advantages and Disadvantages 8
Table 1: Advantages and Disadvantages of Teleworking, 2002 9
Requirements for Success 10
Issues to Consider 11
Measuring the Benefits 11
Teleworking Agreements 12
TELEWORK STRATEGIES 12
What is Meant by Flexible Work? 12
Flexible Location 12
Flexible Time 12
Flexible Contract 13
THE TELEWORKFORCE 13
The Total Teleworkforce 13
Table 2: Number of Teleworkers in the UK and Percentage of the Total Workforce (million, index 1997=100 and %), 1997-2002 13
Distribution of Teleworkers 14
Employment Status 14
Private and Public Sector 14
Type of Employment 14
The Male/Female Divide 15
Table 3: UK Teleworkers by Type of Homeworking and Gender (%), 2002 16
SOCIAL INFLUENCES 17
Transport and Mobility 17
Isolation 17
Europe 17
DEMOGRAPHIC FACTORS 18
Population Trends 18
Table 4: The UK Population by Age Group and Gender (% and million), 1961-2026 19
Table 5: Annual Average Changes in the UK Population (000), 2001-2026 20
Age Structure of the UK Population 20
Table 6: The UK Population by Age (million), e2002 21
Figure 1: The UK Population by Age (million), 2002 21
Changing Household Structure 22
EMPLOYMENT OVERVIEW 22
Table 7: Number of Workforce Jobs by Industry (000), 1999-2002 23
Employment Trends 23
Table 8: Working Status of UK Adults† (000 and %), 2002 24
Table 9: UK Households by Number of Full-Time† Earners (000 and %), 2002 25
TRANSPORT AND MOBILITY ISSUES 25
BROADBAND EXPANSION 26
Recent Developments 27
LEGISLATION 28
Code of Practice 28
Legal Implications for Employers 28
Maternity Rights 28
Looking After Children 29
DISTRIBUTION 29
COMPETITIVE STRUCTURE 30
ADVERTISING 30
THE CONSUMER 30
AA Case Study 31
IBM Case Study 31
BT Case Study 31
MARKET FORECASTS 32
Table 10: Forecast Number of Teleworkers in the UK and Percentage of the Total Workforce (million, index 2003=100 and %), 2003-2007 32
3. The Consumer 33
TELEWORKERS AS CONSUMERS 33
TELECOMMUNICATIONS EQUIPMENT MARKET 34
Table 11: UK Annual Household Expenditure on Telecommunications (£bn), 1995-1999 34
Fixed-Line Telephony 35
Table 12: Percentage of UK Households with Telephones (%), 1995/1996-2000/2001 35
Table 13: Telephone Usage in the UK (% of respondents), 2002 36
Mobile Communications 37
Table 14: UK Ownership of Mobile Telephones by Income Quintile Group (%), 1996/1997 and 2000/2001 37
PERSONAL COMPUTERS 38
Table 15: Percentage of UK Households Owning Home Computers by Working Status of Head of Household (%), 2000 39
Table 16: Personal Computer Usage in the UK (% of respondents), 2002 40
CONSUMER RESEARCH 41
Working Status 41
Table 17: Working Status of Adults in the UK (% of respondents), 2003 42
Attitudes to Teleworking 43
4. An International Perspective 45
MARKET DEVELOPMENTS 45
COMPETITOR ENVIRONMENT 45
US 45
Europe 46
Table 18: Number of Teleworkers in the EU (million), 1999 and 2005 46
5. PEST Analysis 48
POLITICAL FACTORS 48
Flexible Working 48
Code of Practice 48
Maternity Rights 48
ECONOMIC FACTORS 49
Effect of the Economy on Working Conditions 49
UK Economic Growth 2002 49
Economic Uncertainty 50
SOCIAL FACTORS 50
Quality of Life 50
Changes in Household Structure 50
TECHNOLOGICAL FACTORS 51
Broadband 51
Electronic Face-to-Face 52
Tablet Personal Computer 52
6. Consumer Dynamics 53
CONSUMER RESEARCH 53
Table 19: Summary of Attitudes Towards Working From Home (% of respondents), 2003 53
Work Too Specialised (S1) 54
Lack of Social Contacts (S2) 55
Table 20: Work Too Specialised and Lack of Social Contacts (% of respondents), 2003 56
Equipment Not Available (S3) 57
Homeworking Not Allowed (S4) 58
Table 21: Equipment Not Available at Home and Employer Does Not Allow Homeworking (% of respondents), 2003 59
Work at Home Sometimes (S5) 60
Harder to Switch Off (S6) 61
Table 22: Work at Home Sometimes and Harder to Switch Off (% of respondents), 2003 62
Employers' Attitudes Towards Homeworking (S7) 63
Employees' Desire to Work From Home (S8) 63
Table 23: Employers' Attitudes Towards Working From Home and Employees' Desire to Work From Home (% of respondents), 2003 64
Professional Status (S9) 66
Promotion (S10) 66
Table 24: Professional Status and Promotion (% of respondents), 2003 67
No Commuting Stress (S11) 68
More Effective Working (S12) 69
Table 25: No Commuting Stress and More Effective Working (% of respondents), 2003 69
Working From Home Now (S13) 70
Working From Home in the Future (S14) 71
Table 26: Working from Home Now and in the Future (% of respondents), 2003 71
7. The Future 73
BACKGROUND 73
Distribution of Teleworkers 73
Technological Advances 73
Social Aspects 73
Legislation 73
Broadband 74
Flexible Location 74
FORECASTS 74
Table 27: Forecast Number of Teleworkers in the UK and Percentage of the Total Workforce (million, index 2003=100 and %), 2003-2007 75
Figure 2: Forecast Number of Teleworkers in the UK (million), 2003-2007 75
9. Further Sources 76
Associations 76
General Sources 76
Bonnier Information Sources 77
Government and Official Sources 78
Other Sources 78
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